The marketing department your practice never had time to build.
Websites, local presence, advertising, brand, and the new work of being named by AI. Done for you, scoped to your practice, never a retainer treadmill. Start with a free AI visibility check, on the right, and see where you stand today.
Or see everything we do.
One marketing team for the whole practice.
Most independent practices are stitching together a web person, an ads person, and whoever has time for the reviews. We are the one team that does all of it, and the new work of being named by AI. Hand us one piece, or the whole thing.
Your digital front desk, built and kept running.
- Fast, modern sites patients trust
- Reliable hosting and practice email
- Pages the search engines and AI can actually read
- Yours to keep, always
Own the map and the “near me” moment.
- A complete, accurate Google Business Profile
- Consistent name, address, and phone everywhere
- A steady review habit that compounds
- Maps and local search working for you
Search and social ads measured in booked patients.
- Google and social campaigns built around your services
- Budget aimed at the visits worth the most
- Landing pages that convert, not just collect clicks
- Plain reporting, no vanity metrics
A brand patients trust and content the engines cite.
- A clear, credible brand and voice
- Service and condition pages with real depth
- Design and photography that fit the practice
- Content written to be quoted by AI
Get named by ChatGPT, Gemini, Perplexity, and Google’s AI.
- The work of earning AI citations, engine by engine
- One consistent entity every engine can resolve
- Earned mentions and your own data, where AI looks
- Measured in citations, not impressions
When the tool you need does not exist yet, we build it.
- Custom apps, content engines, and internal tools
- Integrations that make your systems talk to each other
- Built for your practice, then kept running
- Scoped by project
Start with the free check up top. Then hand us one piece, or the whole thing.
Choosing a doctor split into two channels.
There's the Google search you know. And a newer one, where a patient just describes the problem and asks an AI who to see. Both decide who gets the call.
Most independent practices are built for the first and barely present on the second. That is a gap you can close, not a verdict on your medicine. The first step is simply finding out where you stand.
The way patients find a doctor is changing in real time.
of patients have used AI to find a new provider as of mid-2026, up from 31% six months earlier.1
TechTarget, 2026
people use ChatGPT for health questions every day. More than 5% of everything it is asked is healthcare.2
OpenAI, January 2026
The demand already exists in your metro. The open question is simply whether the AI hands it to you or to the practice down the road. Most independent practices have not measured it yet. The free check is how you find out.
Start free. Get a plan. We do the work.
No long discovery, no retainer you cannot leave. See where you stand, then we scope only the work that moves the practice.
A real marketing team. Not a retainer treadmill.
What working with us is
- One team for the whole practice
- Scoped to the work that actually moves you
- Plain reporting you can read in a minute
- Honest about what you can do yourself
What it is not
- A lock-in contract you cannot leave
- Rented visibility that resets when you stop
- A dashboard you have to babysit
- A sales call in disguise
Plenty of agencies sell you time and hope you never look too closely. We would rather earn next month than trap you in this one.
Before you decide.
Know where you stand. Then let’s build.
Your next patient is going to search. They will also ask an AI. Start with the free check to see what both channels say about your practice today. Then we build the marketing to change the answer. The field is open, and the practices that start now get to own it.
Run your free checkOr and we’ll talk through the practice.
Notes on how patients find a doctor now
How to structure a page so AI engines actually cite it
AI visibility is not a mysterious new channel. It is retrieval, and retrieval rewards one boring page structure you can read straight off the mechanism.
Does ChatGPT recommend dermatologists? What decides who gets named
Patients now ask AI who to see about their skin, and the answer names only a few practices. What decides who gets named is more ordinary, and more claimable, than you would guess.
How patients choose an eye surgeon now
The highest-consideration patients in medicine now start with a question to an AI. Most eye practices are not in the answer yet, and that is the opportunity, not the problem.
Referred patients check AI now. Does it back you up?
The referral still starts the decision. A quick AI check now finishes it. Why the practices that are easy to verify keep their referrals, and how to become one of them.
Built on Trust.
How we determine the market you actually compete in, and why what we learn stays yours.
DMA-level intelligence.
We work to the Nielsen DMA your practice actually competes inside. Not a single ZIP, not the whole state. Patient demand is measured across the metro your patients actually drive from. Suburb practices get metro data; rural practices get their regional market.
Public data only. No PHI, ever.
We read what your patients can read: your website, Google Search and Maps, directories, social profiles. We never request, ingest, or process patient information. Only what is already public.
Your data, your work.
We do not sell your findings. We do not share them with third parties. What we build for you is yours. Questions? Email hello@webeverything.com.
Licensed market data.
Search volumes from Google Ads keyword data. Live SERP rankings and AI Overview presence captured at the time we measure. DMA assignments from the FCC’s published derivative of the Nielsen designated market areas. Every figure is sourced when we report it.
Questions about how we handle data? Email hello@webeverything.com.
Message us.
Tell us about your practice and we’ll be in touch.
Who we work with
- Owner-operated practices, single specialty or multi-specialty, 1 to 5 locations.
- More than 5 locations? We can still help. Just email us and we’ll scope it with you.
- Practice managers and marketing leads who own new-patient acquisition.
- Cash-pay and insurance practices that want marketing done right, from the website and local presence through advertising and AI visibility across ENT, derm, plastics, primary care, and most independent verticals.
Reach us directly
- hello@webeverything.com
- 646-388-2960