We’re always sharpening what we have and building what’s next: new surfaces, methodology notes, and product launches. No more than once a month.
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Generative Search Marketing
Patients ask AI for a doctor.We do the work of earning that answer.
Generative search is the new front door. A patient describes the problem and an AI hands back a name. Generative Search Marketing is the work that makes that name yours: earning the citations, building what the engines can read, and claiming the placements that render around AI answers.
What we do
Show up in the answer, not just the ten blue links
AI engines don’t rank pages; they read your pages, your reviews, and the facts they can verify, then synthesize one answer. We do the work that earns the citation, across every generative surface a patient uses. No one controls whether an engine cites you; we build the signals it reads.
01the foundation
Make your practice legible to AI
AI engines cite what they can read and trust. Most independent practices are invisible for a plainer reason than reputation: the structure isn’t there yet. One clear, consistent identity the engines can pin to your practice, the schema, the facts that match everywhere, the answers to what patients actually ask. We build that foundation so the engines have something of yours to cite.
The same name, address, and facts everywhere, so the engines see one practice
Structured data and content built so AI can read who you are and what you treat
The condition and procedure answers patients ask AI for, written to be quoted
02every generative surface
Earn the citation, across every engine
Patients don’t use one AI; they ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews alike. Knowing how to get cited by ChatGPT and the other engines your patients actually use is the work; we do it across every one of them, alongside the live Google results they still see. Where a paid placement renders around an AI answer and earns its spot, we claim that too. We’re honest about what’s earnable today and what’s still emerging.
Citation work across Google AI Overview, ChatGPT, Claude, Perplexity, and Gemini
Reviews and reputation, the trust signals the engines weigh
The Search and Maps placements that render around AI answers, where they earn it
03the measure
Measured in citations, not impressions
We report on what actually matters: how often the engines cite you, the inquiries those citations send, and the patients who book. Impressions and rankings are inputs. These are the outcome, and they’re what we steer the work toward. You watch the same numbers we do.
AI citations · Inquiries · Booked patientswhat we optimize toward, not impressions
Where it starts
Generative Search Marketing starts from a read, not a pitch. The Practice Workup measures exactly where you’re cited and where you’re invisible across all five AI engines and live Google, so the work is aimed at the gaps that matter and you can watch the baseline move. Plenty of owners start there and run the early steps themselves; we tag what’s DIY-feasible outright.
“The point isn’t to be mentioned somewhere. It’s to be the answer when a patient in your area asks an AI who to see, and to turn that into calls and booked appointments. We track citation rate across the engines and the inquiries it sends, and steer the work toward what actually moves them.”
Kenny GimpertFounder, Web Everything
When you’re ready
See what AI says about you, then let’s change it
Start with the Workup to see where you stand across the AI engines and live Google. If the gap is worth closing, Generative Search Marketing is how we close it, and we’ll be honest about what you can do without us.