These Terms & Conditions (the “Terms”) are the agreement between you and Web Everything, LLC (“Web Everything,” “we,” “us,” or “our”) for your access to and use of our website and our products (together, the “Services”). Please read them carefully. We have tried to keep them plain and honest rather than dense, but they are still the legal terms that apply when you buy from us or use the site.
1. Acceptance of these terms
By visiting our site, placing an order, or using the Services, you agree to these Terms and to our Privacy Policy, which is incorporated here by reference. If you do not agree, please do not use the Services. If you are placing an order on behalf of a medical practice or other organization, you also agree on its behalf, and “you” means both you and that organization.
2. Who we are
Web Everything provides marketing intelligence for independent United States medical practices. We are a Michigan limited liability company, with a mailing address at 675 Purdy St., Birmingham, MI 48009. You can reach us any time at legal@webeverything.com or 646-388-2960.
3. The service
Our products are the Practice Workup, the lighter AI Visibility Workup, and the AI FAQ Kit, one-time products for your practice. Each is a one-time purchase, not a subscription. There is no recurring charge, no strategy call, and no ongoing engagement bundled with it unless we agree to one separately in writing.
- Price. The Workup is $399 for a single location. Each additional location is $99, up to a maximum of five locations total. The order form will not accept more than five locations, so the most you can pay for one Workup is $795 ($399 plus $99 × 4).
- AI Visibility Workup. We also offer a separate, lighter product, the AI Visibility Workup at $399, one-time, with no per-location fees. It scores your practice across the major AI engines (ChatGPT, Claude, Gemini, Perplexity, and Google’s AI Overview), includes a patient booking simulation and a short list of do-now fixes, and is delivered the same day as a web scorecard and a matching email. It is a one-time purchase, not a subscription.
- AI FAQ Kit. We also offer the AI FAQ Kit at $399, one-time, with no per-location fees. We read your website, score your service pages by value and real local search demand, and produce five grounded questions and answers for each of your top service pages plus your homepage, drawn from your own content, not invented, delivered as a branded web report plus paste-ready FAQPage schema (JSON-LD) you can add to any content management system. Where your site does not yet answer a question, we provide the copy to add. It is a one-time purchase, not a subscription; any ongoing “Living” refresh of your kit, if we offer one, is arranged separately in writing.
- What you receive. A web-based report plus a matching email, ordinarily delivered within an hour of your order. The report is private. Your delivery email contains a link to the report and a six-digit access code; you enter that code to open the report on any device. Keep the code, it is the key to your report.
- How it’s produced. We assemble data about your practice and its market from third-party sources and use automated systems to analyze it and generate your report. The result is an informational diagnostic, described further in the Disclaimers below.
4. Eligibility
The Services are for business use by medical practices and the people who run them. By ordering, you confirm that:
- you are at least 18 years old;
- you are using the Services for business purposes, not as a consumer for personal, family, or household use; and
- you have the authority to enter into these Terms and to bind the practice or organization on whose behalf you order.
5. Orders, pricing, and payment
- Payment. Payment is made through Stripe’s embedded checkout on our order page. All prices are in U.S. dollars (USD), and the Workup is a one-time charge.
- Card handling. Stripe processes your card details directly. We never see or store full card numbers; we receive only an order confirmation and limited transaction metadata.
- Authorization. By submitting an order, you authorize the charge for the amount shown at checkout and confirm that you are permitted to use the payment method.
- Taxes. Prices shown do not necessarily include sales, use, or similar taxes. Where we are required to collect such taxes, they will be added at checkout or otherwise billed; you are responsible for any taxes that are your obligation.
- Accuracy. You agree to provide accurate order information, including the correct practice website and a valid email address, so we can produce and deliver your report.
6. Refunds
The Workup is a custom report we generate on demand for your specific practice, so our refund terms reflect that. In short: if we can’t deliver it, or we get it materially wrong, we’ll make it right. The full policy, including the 7 days window to flag a problem with a delivered report, lives on our Refunds page, which is part of these Terms. If anything about your report isn’t right, reach out to legal@webeverything.com and we’ll work it out.
7. Your report and license
The report we deliver is yours to use. We grant you a non-exclusive, non-transferable license to use your report for your own internal business purposes, reading it, sharing it within your practice, and acting on it.
We retain all intellectual property rights in everything that makes the Workup possible: our methodology, scoring, prompts, report templates and structure, software, data pipelines, and the Web Everything name, logo, and brand. Nothing in these Terms transfers those rights to you.
You may not resell, sublicense, publicly redistribute, or commercially exploit your report or any part of the Services, and you may not reverse-engineer our methodology or templates from the report you receive.
8. Acceptable use
When you use the Services, you agree not to:
- break the law or use the Services for any unlawful, fraudulent, or deceptive purpose;
- submit information you have no right to provide, or order a Workup for a website or practice you are not authorized to act for;
- interfere with, overload, probe, or attempt to gain unauthorized access to the Services, our systems, or other users’ reports or access codes;
- copy, scrape, or harvest the Services beyond your own order, or use automated means to access them other than as we permit; or
- misuse the Services in any way that could damage, disable, or impair them.
9. Disclaimers
We want to be clear-eyed about what the Workup is and isn’t.
- It’s an informational diagnostic. The Workup tells you what we observe about your practice’s marketing presence and where the leverage appears to be. It is for information only.
- Estimates are estimates. Any figures, ranges, projections, or scores in the report, including any revenue or opportunity estimates, are illustrative, not promises. They are not guarantees.
- No performance guarantee. We do not guarantee any particular search ranking, traffic, visibility, number of bookings, or revenue, whether or not you act on the report.
- Not professional advice. The Workup is not medical, legal, financial, tax, or other professional advice, and it does not create a professional relationship. Use your own judgment and consult qualified advisors before making decisions.
- Third-party data. The report relies on data from third-party sources that may be incomplete, delayed, estimated, or subject to change, and that we do not control. We work to be accurate but cannot warrant that all underlying data is complete or current.
- “As is.” TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICES AND THE REPORT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT.
10. Limitation of liability
To the fullest extent permitted by law:
- WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR LOSS OF GOODWILL, arising out of or relating to the Services, even if we have been advised of the possibility of such damages.
- OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE TOTAL AMOUNT YOU ACTUALLY PAID US for the Workup giving rise to the claim.
These limits do not apply to liability that cannot be excluded or limited under applicable law, such as liability for fraud or willful misconduct. Some jurisdictions do not allow certain exclusions or limitations, so some of the above may not apply to you; in that case our liability is limited to the smallest amount the law permits.
11. Indemnification
You agree to defend, indemnify, and hold harmless Web Everything and its owners, officers, employees, and contractors from and against any claims, losses, liabilities, and reasonable expenses (including reasonable attorneys’ fees) arising out of your use of the Services, your violation of these Terms, your violation of any law or third-party right, or the information you submit to us.
12. Third-party services
We rely on reputable third parties to operate the Services, for example, payment processing, hosting and storage, email delivery, and the data and analysis providers that power the Workup. Your use of features provided by those parties (such as Stripe checkout) may also be subject to their own terms. We are not responsible for the acts, omissions, or content of third parties, and our naming them does not imply their endorsement of you or yours of them. A current list of the providers that process data on our behalf is in our Privacy Policy.
13. Privacy
How we collect, use, and protect information is described in our Privacy Policy. By using the Services, you also agree to that policy.
14. Term and termination
These Terms apply while you use the Services and survive afterward to the extent needed, for example, the sections on intellectual property, disclaimers, limitation of liability, and indemnification continue to apply. We may suspend or end your access to the Services if you breach these Terms or misuse the Services. Because the Workup is a one-time deliverable, ending these Terms does not, by itself, take away a report you have already received and paid for.
15. Changes to these terms
We may update these Terms from time to time. When we do, we’ll change the “last updated” date above and post the revised version here. Material changes will apply going forward; continuing to use the Services after an update means you accept the revised Terms. The version in effect when you placed your order governs that order.
16. Governing law, arbitration, and disputes
These Terms are governed by the laws of the State of Michigan, without regard to its conflict-of-laws rules, and the Services are sold to businesses in the United States for business use.
Informal resolution first. Most concerns are resolved quickly. Before starting arbitration, you agree to first email us at legal@webeverything.com with a short description of the dispute and the resolution you want, and to give us 30 days to make it right. This step is required before either of us begins a formal proceeding.
Binding arbitration. If we cannot resolve a dispute informally, you and Web Everything agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services will be resolved by final and binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules, rather than in court. Because the Services are sold for business use, the parties intend the AAA Commercial rules to apply. The arbitration will be heard by a single arbitrator seated in Oakland County, Michigan, and may proceed by video or on written submissions where the rules allow. The arbitrator’s award is final, and judgment on it may be entered in any court of competent jurisdiction. The Federal Arbitration Act and Michigan law govern the interpretation and enforcement of this section.
CLASS-ACTION WAIVER. YOU AND WEB EVERYTHING AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PARTY’S CLAIMS OR PRESIDE OVER ANY CLASS OR REPRESENTATIVE PROCEEDING. If this class-action waiver is found unenforceable as to a particular claim, that claim (and only that claim) will be severed and may proceed in the courts located in Oakland County, Michigan, while all other claims remain in arbitration.
JURY-TRIAL WAIVER. TO THE EXTENT ANY DISPUTE PROCEEDS IN COURT RATHER THAN ARBITRATION, YOU AND WEB EVERYTHING EACH WAIVE ANY RIGHT TO A TRIAL BY JURY.
Exceptions. Either party may still (1) bring an individual claim in small-claims court if it qualifies, and (2) ask a court for an injunction or other equitable relief to protect its intellectual property or confidential information.
30-day opt-out. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing legal@webeverything.com with your name and the subject line “Arbitration opt-out.” Opting out affects only this arbitration section; the rest of these Terms still apply.
17. General provisions
- Severability. If any provision of these Terms is held to be invalid or unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will remain in full force and effect.
- Entire agreement. These Terms, together with the Privacy Policy and Refund Policy referenced in them, are the entire agreement between you and us regarding the Services and supersede any prior agreements or understandings on that subject.
- No waiver. Our failure to enforce any provision of these Terms is not a waiver of our right to enforce it later. A waiver is effective only if it is in writing and signed by us.
- Assignment. You may not assign or transfer these Terms, or any of your rights or obligations under them, without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets. These Terms bind and benefit the parties and their permitted successors and assigns.
- Force majeure. We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including failures or outages of third-party services, networks, or hosting; acts of God; natural disasters; or governmental action.
- Electronic communications. By using the Services, you consent to receive communications from us electronically, by email or by notices posted on the site, and you agree that those electronic communications satisfy any legal requirement that such communications be in writing.
18. Contact
Questions about these Terms? Reach us at:
- Email: legal@webeverything.com
- Phone: 646-388-2960
- Mail: 675 Purdy St., Birmingham, MI 48009