Terms & Conditions

1. Accepting these Terms

By visiting our site, hiring us or using the Services, you agree to these Terms and to our Privacy Policy, which is part of them. If you don't agree, please don't use the Services. If you act for a practice, firm or other organization, you also agree on its behalf, and "you" means both you and that organization.

2. Who we are

Web Everything provides websites and marketing for medical and dental practices, mental-health practices, law firms and financial advisors in the United States. AEOptim is a Web Everything company. Our address is 950 Ann St. #103, Birmingham, MI 48009. You can reach us at hello@webeverything.com or 313-395-8171.

3. What we sell

Web Everything sells five services:

• Websites. Sites for practices and firms, and custom apps and tools built around how a practice or firm runs. A written quote after one call. Hosting and upkeep depend on the build, and your quote says what's included.
• Search & Ads. From $450 a month. The fee depends on your ad budget. Month to month.
• Repair. A fixed price once we've seen the problem.
• Marketing Plan. A one-time review of what each channel brings in and costs, and what to fix, stop and try next. Price on inquiry.
• Listings. Two one-time projects, by field.
  • Upstream, for medical practices. $1,500, one time, for a practice: one office and up to two providers. Add $350 for each additional provider and $500 for each additional office. $750, one time, for one doctor's own records. Optional monthly upkeep: $49 a month for a doctor, $99 a month for a practice. Upstream is ordered and paid for online, and its order page and confirmation email set out what you bought.
  • Listings Cleanup, for dental and mental-health practices, law firms and financial advisors. $1,500, one time. $3,000 with verified profiles for up to three named practitioners. Larger groups are quoted. There is no monthly fee. Some directories charge for premium listings; we name them before you decide, pass them through at cost, and never mark them up.

Before any paid work starts, you get a written quote or agreement that sets out the scope, the price, the payment schedule and, for monthly work, how to change or stop it. For work you order and pay for online, such as Upstream, the order page and your order confirmation are that written statement. That document is part of your agreement with us, alongside these Terms.

Web Everything no longer sells one-time reports. The Free AI Check, the Search & Ask Workup, the Answer Kit and AEOptim Visibility are sold by AEOptim, a Web Everything company, at aeoptim.com, under AEOptim's own terms. If you bought a report from Web Everything before these products moved, section 10 still covers your right to use it.

4. How we work with you

• You own your site, domain, accounts and listings.
• Nothing is changed under your name until you approve it.
• We sign a Business Associate Agreement when a project touches patient information.
• We don't guarantee rankings or AI mentions. Nobody honestly can.

Our work is built to stay inside your board, bar or SEC rules, and you approve every word. Rules vary by state, so check with your own compliance reviewer.

5. Upstream

How Upstream works. Upstream is a listings project for medical practices. Your Upstream agent runs in your own paid Claude or ChatGPT account, on a computer at your practice, and connects to Web Everything's guides. You, or someone at your practice, make each change on your own accounts, so every change comes from the listing's owner. A person on our team reviews each change.

• Your AI account is yours. Your Claude or ChatGPT account is held with its provider, under that provider's terms, and you pay for it yourself. It isn't part of our price. We can help you set it up.
• You make and submit the changes. You confirm and submit every change, including changes to the federal provider registry (NPPES), Medicare enrollment (PECOS), your state license record and CAQH. Those records are yours to keep accurate, and Upstream doesn't change your obligation to report changes on time. The agent prepares each field; it doesn't file anything for you.
• Public listing facts only. Upstream works on your public listings. Don't enter patient information or private account details into the agent or send them to us. Our connection refuses them.
• Your private links. We send you private links to your report, to confirm your providers and to manage upkeep. Anyone who has one of those links can use it, so keep them to your practice. If a link is shared by mistake, tell us and we'll replace it; the old link stops working and any agent connected through it is disconnected.
• After the 30-day re-check. Your connection to our guides stays on through the 30-day re-check. After that it continues while you have upkeep. Without upkeep it ends at the re-check; your listings, your accounts and the record you approved stay yours.
• Our connection may change. We may update the connection or our guides, or pause them for maintenance. Your listings, your accounts and the record you approved stay yours either way.
• In-person help. In parts of Southeast Michigan, someone from Web Everything may be able to sit with your office manager, at no charge. It isn't part of every order; we offer it case by case, when we can schedule it. While we're there, we work only on your public listings.

6. Free Listing Snapshot

We can check the public record for a provider, such as the federal provider registry, the practice's web page and one AI answer, and show what disagrees, where, and what to fix first. It's free and doesn't commit you to anything. It reflects public information on the day we check, may be incomplete, and isn't a promise that any listing will change or that any AI tool will name you.

7. Eligibility

The Services are for business use by medical and dental practices, mental-health practices, law firms and financial advisors, and the people who run them. By hiring us, you confirm that:

• you are at least 18 years old;
• you are using the Services for business purposes, not as a consumer for personal, family or household use; and
• you have the authority to accept these Terms and to bind the practice, firm or organization you act for.

8. Payment

Payment. You pay as your written quote or agreement sets out. All prices are in U.S. dollars (USD). Where you pay by card, Stripe processes the payment.

Upstream upkeep. Upkeep is optional. The first monthly charge is 31 days after your order, after the 30-day re-check, and then monthly to the card you paid with. You can stop upkeep anytime from the "Manage your upkeep" link in any Upstream email. It stops at the end of the month you've paid for, and we don't charge again after that.

Card details. Stripe handles your card details directly. We never see or store full card numbers.

Authorization. By accepting a quote or agreement, you authorize the charges it sets out and confirm that you are permitted to use the payment method.

Taxes. Prices don't necessarily include sales, use or similar taxes. Where we are required to collect them, they are added to your invoice, and you are responsible for any taxes that are your obligation.

Accuracy. You agree to give us accurate information about your practice or firm, including the correct website and a valid email address, so we can do the work.

9. Refunds

Refund and cancellation terms for each project are in its written quote or agreement. Our Refund Policy summarizes how refunds work and is part of these Terms. If anything about our work isn't right, email hello@webeverything.com or call 313-395-8171 and we'll work it out.

10. What you own

You own your site, domain, accounts and listings, and the pages and copy we write for you once they're paid for. If you bought a report from Web Everything before our reports moved to AEOptim, it's yours to use for your own business: reading it, sharing it within your practice or firm, and acting on it.

We keep the rights in our own methods, templates and tools, and in the Web Everything name, logo and brand. Nothing in these Terms transfers those to you.

11. Acceptable use

When you use the Services, you agree not to:

• break the law or use the Services for any unlawful, fraudulent or deceptive purpose;
• give us information you have no right to share, or ask us to work on a website, listing or account you aren't authorized to act for;
• interfere with, overload, probe or try to get unauthorized access to the Services, our servers, or anyone else's information;
• copy, scrape or harvest the Services, or use automated means to reach them other than as we permit; or
• misuse the Services in any way that could damage, disable or impair them.

Filling out our request forms with an AI agent acting for you is fine. You are responsible for what it sends in your name.

12. Disclaimers

We want to be clear about what our work is and isn't.

No performance guarantee. We don't guarantee rankings or AI mentions. We also don't guarantee any particular traffic, number of new patients or clients, or revenue.

Estimates are estimates. Any figures, ranges or projections we give you are illustrative. They are not promises.

Not professional advice. Our work is marketing and search. It is not medical, legal, financial, tax, or other professional advice, and it does not create a professional relationship. Use your own judgment and consult qualified advisors before making decisions.

Third-party data. Some of our work relies on data from third parties, such as search engines, AI tools and directories. That data may be incomplete, delayed or estimated, and we don't control it. We work to be accurate but can't promise that all of it is complete or current.

"As is." TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY AND NON-INFRINGEMENT, EXCEPT AS YOUR WRITTEN AGREEMENT WITH US STATES OTHERWISE.

13. Limitation of liability

To the fullest extent permitted by law:

• WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA OR LOSS OF GOODWILL, arising out of or relating to the Services, even if we have been told such damages were possible.
• OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE TOTAL AMOUNT YOU ACTUALLY PAID US for the project or service giving rise to the claim in the twelve months before the claim.

These limits don't apply to liability that can't be excluded or limited under applicable law, such as liability for fraud or willful misconduct. Some places don't allow certain exclusions or limits, so some of the above may not apply to you; in that case our liability is limited to the smallest amount the law permits.

14. Indemnification

You agree to defend, indemnify and hold harmless Web Everything and its owners, officers, employees and contractors from any claims, losses, liabilities and reasonable expenses (including reasonable attorneys' fees) arising out of your use of the Services, your breach of these Terms, your violation of any law or third-party right, or the information you give us.

15. Third-party services

We rely on reputable third parties to operate the Services, for example, payment processing, hosting and storage, email delivery, and the data and analysis providers we use in our work. Your use of features they provide, such as Stripe's payment form, may also be subject to their own terms. We are not responsible for what third parties do or publish. Our Privacy Policy lists the providers that handle data for us. Upstream runs in an AI account you hold with Anthropic (Claude) or OpenAI (ChatGPT); those providers' terms govern your use of their products.

16. Privacy

How we collect, use and protect information is described in our Privacy Policy. By using the Services, you also agree to that policy.

17. Ending these Terms

These Terms apply while you use the Services, and the sections on what you own, disclaimers, limitation of liability and indemnification continue afterward. We may suspend or end your access to the Services if you breach these Terms or misuse the Services. Ending these Terms does not, by itself, take away work you have already received and paid for.

18. Changes to these Terms

We may update these Terms from time to time. When we do, we'll change the "last updated" date and post the new version here. Changes apply going forward, and continuing to use the Services after an update means you accept the new Terms. The version in effect when you accepted a quote or agreement governs that project unless the agreement says otherwise.

19. Governing law and disputes

These Terms are governed by the laws of the State of Michigan, without regard to its conflict-of-laws rules. The Services are sold to businesses in the United States for business use.

Talk to us first. Most concerns are resolved quickly. Before starting arbitration, you agree to email us at hello@webeverything.com with a short description of the dispute and the outcome you want, and to give us 30 days to make it right. This step is required before either of us begins a formal proceeding.

Binding arbitration. If we can't resolve a dispute informally, you and Web Everything agree that any dispute, claim or controversy arising out of or relating to these Terms or the Services will be resolved by final and binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules, rather than in court. The arbitration will be heard by a single arbitrator seated in Oakland County, Michigan, and may proceed by video or on written submissions where the rules allow. The arbitrator's award is final, and judgment on it may be entered in any court with jurisdiction. The Federal Arbitration Act and Michigan law govern how this section is read and enforced.

CLASS-ACTION WAIVER. YOU AND WEB EVERYTHING AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING. If this waiver is found unenforceable as to a particular claim, that claim (and only that claim) will be severed and may proceed in the courts located in Oakland County, Michigan, while all other claims remain in arbitration.

JURY-TRIAL WAIVER. TO THE EXTENT ANY DISPUTE PROCEEDS IN COURT RATHER THAN ARBITRATION, YOU AND WEB EVERYTHING EACH WAIVE ANY RIGHT TO A TRIAL BY JURY.

Exceptions. Either of us may still bring an individual claim in small-claims court if it qualifies, and ask a court for an injunction to protect intellectual property or confidential information.

30-day opt-out. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing hello@webeverything.com with your name and the subject line "Arbitration opt-out." Opting out affects only this arbitration section.

20. General provisions

Severability. If any part of these Terms is found invalid or unenforceable, that part will be limited or removed only as far as needed, and the rest stays in effect.

Entire agreement. These Terms, together with the Privacy Policy, the Refund Policy and any written quote or agreement for your project, are the entire agreement between you and us about the Services. Where your written agreement and these Terms differ, the written agreement wins for that project.

No waiver. If we don't enforce a part of these Terms, we can still enforce it later. A waiver counts only if it is in writing.

Assignment. You may not transfer these Terms without our written consent. We may transfer them as part of a merger, acquisition, reorganization or sale of our business.

Events outside our control. We are not liable for delays or failures caused by events beyond our reasonable control, including outages of third-party services, networks or hosting, natural disasters and government action.

Electronic communications. You agree that emails and notices we post on the site meet any legal requirement that a communication be in writing.

Changes to this page

• September 30, 2026: Added Upstream, our listings project for medical practices, with online ordering, optional upkeep, and the free Listing Snapshot. Retired the older free AI check on this site; AEOptim offers it.
• September 27, 2026: Updated for Web Everything's current services: Websites, Search & Ads, Repair, Marketing Plan and Listings Cleanup. The one-time reports moved to AEOptim, a Web Everything company.
• September 16, 2026: Broadened who we serve from medical practices to medical, legal and wealth businesses.
• June 25, 2026: Added a one-time FAQ report to the product, pricing and refund terms. It has since moved to AEOptim as the Answer Kit.
• June 15, 2026: Added a lighter one-time AI visibility scorecard to the product, pricing and refund terms. It has since moved to AEOptim.
• June 8, 2026: First version.