Insights

How patients find a doctor now, explained.

Plain, useful reads on how AI search engines and Google decide which independent practices to name. New articles land here first; the glossary keeps the language precise.

Kenny Gimpert, Founder of Web Everything, on how to structure a page so AI engines cite it: generative engine optimization and retrieval

How to structure a page so AI engines actually cite it

AI visibility is not a mysterious new channel. It is retrieval, and retrieval rewards one boring page structure you can read straight off the mechanism.

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 Kenny Gimpert, Founder of Web Everything, on whether ChatGPT recommends dermatologists and AI visibility for dermatology practices

Does ChatGPT recommend dermatologists? What decides who gets named

Patients now ask AI who to see about their skin, and the answer names only a few practices. What decides who gets named is more ordinary, and more claimable, than you would guess.

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 Kenny Gimpert, Founder of Web Everything, on how LASIK and cataract patients choose an eye surgeon and AI visibility for ophthalmology practices

How patients choose an eye surgeon now

The highest-consideration patients in medicine now start with a question to an AI. Most eye practices are not in the answer yet, and that is the opportunity, not the problem.

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 Kenny Gimpert, Founder of Web Everything, on referred patients checking AI before booking and AI visibility for orthopedic practices

Referred patients check AI now. Does it back you up?

The referral still starts the decision. A quick AI check now finishes it. Why the practices that are easy to verify keep their referrals, and how to become one of them.

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 Kenny Gimpert, Founder of Web Everything, on how patients find an ENT with AI and AI visibility for ENT practices

How patients find an ENT now (and what “AI in ENT” is not)

Sinus, hearing, throat: patients now ask an AI who to see, and the answers name only a few practices. The ENT seat is still open, and the work to claim it is ordinary.

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 Kenny Gimpert, Founder of Web Everything, on the AI visibility test that means nothing and the honest fifteen-minute check for medical practices

Most AI visibility checks test a question the AI is designed not to answer

“Best ENT near me” is the question Google took the AI answer away from. The real read on your visibility lives upstream, where nobody is looking.

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 Kenny Gimpert, Founder of Web Everything, on why the hospital is not an independent medical practice's competitor

The hospital is not your competitor, and your marketing report should stop saying it is

The scariest slide in your marketing report is a category error. What it actually measures, why it keeps appearing, and the one question that sorts every competitive report you are handed.

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AI Search Visibility Glossary

Every term we use in a Practice Workup, defined plainly: AI Citation Score, AI Overview, NAP, local pack, SERP, and more.

The Practice Workup

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