Insights
Notes on how people find practices and firms now, and what AI assistants read before they name one. Written by Kenny Gimpert, founder, and grounded in checks we ran against live AI engines.
Latest
Patients now ask AI who to see about their skin, and the answer names only a few practices. What decides who gets named is more ordinary, and more claimable, than you would guess.
By Kenny Gimpert, founder
The Read
AI visibility is not a mysterious new channel. It is retrieval, and retrieval rewards one boring page structure you can read straight off the mechanism.
The highest-consideration patients in medicine now start with a question to an AI. Most eye practices are not in the answer yet, and that is the opportunity, not the problem.
The referral still starts the decision. A quick AI check now finishes it. Why the practices that are easy to verify keep their referrals, and how to become one of them.
Sinus, hearing, throat: patients now ask an AI who to see, and the answers name only a few practices. The ENT seat is still open, and the work to claim it is ordinary.
“Best ENT near me” is the question Google took the AI answer away from. The real read on your visibility lives upstream, where nobody is looking.
The scariest slide in your marketing report is a category error. What it actually measures, why it keeps appearing, and the one question that sorts every competitive report you are handed.
Next step
Two free checks. About two minutes each, no card.
Rather talk first? Tell us about your practice or firm. A person reads every message. Start a project
