Company
Web Everything is a marketing agency for medical and dental practices, mental-health practices, law firms and financial advisors. We build websites, run search and ads, fix what's broken, clean up listings and write marketing plans. Founded by Kenny Gimpert, who has worked in search marketing since 2009. Web Everything, LLC is a Michigan company based in the Detroit area.
Want to see what AI says about you before you call? Run AEOptim's Free AI Check: one question, asked in your city, about two minutes, no card.
01 / Agency and app
Web Everything is the agency. AEOptim is the app. Same founder, same phone number.
aeoptim.com
AEOptim (aeoptim.com) asks the AI assistants the questions your patients or clients ask, in your city, and shows you the answers as they came back: who got named, and whether you did. It sells the Free AI Check, the Search & Ask Workup, the Answer Kit and AEOptim Visibility, each priced on aeoptim.com. You can use any of them on your own, without hiring us.
webeverything.com
Web Everything does the work those answers point to: the website, the listings, the search and ads, the repair. If AEOptim's report says your insurance list is out of date on three directories, we're the ones who fix it. We can also install an Answer Kit on your site if you'd rather not do it yourself, price on inquiry.
Questions about an AEOptim account go to human@aeoptim.com. Everything else comes here.
02 / Five services
Sites that give people, and the AI assistants they ask, the same correct facts about your practice or firm: where you are, what you do and don't do, what you take or charge, and how to get in. The request forms can be read and filled out by a person, or by an AI agent acting for them.
A written quote after one call.
Google rankings, your Business Profile and Maps listing, Google Ads, the directories your field uses, and a review plan that follows your rules. One report a month, counted in new patients or clients.
From $450 a month. The fee depends on your ad budget. Month to month.
For when the phones went quiet, tracking code landed on a page where patients type in their information, the listings show an old address, a site change dropped your rankings, or the ads spend with no calls behind them. We show you the evidence, fix it, and leave a written record.
A fixed price once we've seen the problem.
A one-time review of what each channel brings in and costs, and what to fix, stop and try next, including where AI can help your office and where it creates risk.
Price on inquiry.
Two one-time projects, by field.
Upstream is for medical practices. It starts where other listing sites get their facts, such as the federal provider registry, Medicare enrollment, your state license and Google, and works down from there.
Listings Cleanup is for dental and mental-health practices, law firms and financial advisors. We research where your listings are wrong and build you the agent that corrects each directory in your field.
In both, you make each change on your own accounts and a person on our team checks it. A re-check at 30 days shows the before and after.
Upstream: $1,500, one time. That covers a practice with one office and up to two providers. $750 for one doctor's own records. Optional upkeep from $49 a month.
Listings Cleanup: $1,500, one time. $3,000 with verified profiles for up to three named practitioners, and larger groups are quoted. No monthly fee.
03 / Honest scope
04 / First contact to finished work
What we can't speed up: your review of the drafts, and how fast Google and the AI tools re-read your site and listings. That happens on their schedule. Nobody can promise a date for it, and you should doubt anyone who does.
Some owners run AEOptim's Free AI Check first to see one AI answer about them. Others call or send a message, and a person reads every one.
We look at your site and listings before we talk. Websites get a written quote after the call. The Marketing Plan, a one-time review of what each channel brings in and costs, and what to fix, stop and try next, is price on inquiry, with the price in writing after the call. Repair gets a fixed price once we've seen the problem. Upstream is $1,500, one time, for a medical practice with one office and up to two providers. Listings Cleanup is $1,500, one time, for a solo practice. You have the price before any work starts.
We write the pages, the listings, the ads and the review requests. You or your compliance reviewer reads each one. Nothing goes live under your name until you approve it.
Repair ends with a written record of what we changed. Upstream and Listings Cleanup end with a re-check at 30 days that shows the before and after. Search & Ads sends one report a month, counted in new patients, new matters or signed cases, or new client households. When a result can't be traced to a source, the report says so.
05 / In writing
06 / Compliance by field
We don't place ad pixels on pages that collect patient information, and we sign a BAA whenever our work touches PHI. We don't promise outcomes. On the mental-health pages we write, anyone in crisis is sent to 988 or 911 first.
We never ask only the happy patients or clients, and review requests follow your field's rules. For therapy practices, the review plan never solicits client testimonials, per the field's ethics rules.
We don't call you a "specialist" unless your certifying body is named, and we follow your state bar's advertising rules. Florida, New York and Texas add their own.
Advisor copy is written to the SEC Marketing Rule: testimonials carry the required disclosures, and we don't publish performance claims without your compliance review. If you're a broker-dealer rep, your firm's principal approves it under FINRA's rules.
Rules vary by state, so check with your own compliance reviewer. Our work is marketing and search. It isn't medical, legal or financial advice.
07 / Questions
AEOptim is a Web Everything company. It's the app that shows you what AI says about you, and Web Everything is the agency that does the work to change it. Same founder, same phone number: 313-395-8171.
You don't. AEOptim's Free AI Check, Search & Ask Workup, Answer Kit and AEOptim Visibility are sold on aeoptim.com, and you can use them on your own. If a report turns up work you'd rather hand off, that's what we do.
A person reads every message and is on the first call. Before any work starts, you get a written price that says what we'll do.
It can. Someone who was referred to you may still look you up, or ask an AI assistant about you, before they call. If your site and listings are out of date, that's what they find. If your listings are the problem, a one-time listings project is a fixed-price place to start: Upstream for medical practices, Listings Cleanup for other fields.
We sign a Business Associate Agreement when a project touches patient information, before the work starts.
No. We don't guarantee rankings or AI mentions. Nobody honestly can. We show you what changed, and when a result can't be traced to a source, we say so.
We're in the Detroit area, and we work with practices and firms across the United States.
08 / Next step
A person reads every message.
Not ready to talk? Run AEOptim's Free AI Check: one question a patient or client would ask, in your city, and the answer as it came back. About two minutes, no card. Run the free check
hello@webeverything.com
313-395-8171Detroit area