Most independent practices have no read on how patients find them, and the industry sells retainers instead of answers. We built one honest layer instead: get found, grow efficiently, and a diagnostic that tells you where the leverage actually is.
Getting found, growing efficiently, and the Practice Workup that diagnoses both are not separate products. They’re one marketing layer, built for the practice the industry overlooks.
You run a practice, not a marketing department. The big groups have agencies on retainer and dashboards nobody reads. We built for the owner-operated practice that wants to know where it stands and what to do next, without signing on for something open-ended.
More than ten years in search and paid acquisition, now pointed squarely at medicine and the shift to AI. Patients used to start on Google. Now they ask ChatGPT, Gemini, and AI Overviews first, and most practices have no read on what those answers say. We measure both.
10+ yrsin search and paid · now focused on how AI and Google describe medical practices
A diagnostic, not a retainer. Every other marketing partner a practice hires runs on a monthly retainer: visibility you rent and lose when the contract ends. We built the opposite. One honest read, priced once, yours to keep. We lead with what’s working before we name a gap, label measured against estimated, and tag the work you can run yourself, even when that means you don’t need us. An owner who reads the report and executes internally is a success, not a lost lead.
Who’s behind it
Web Everything is led by founder Kenny Gimpert, who spent more than a decade in search marketing, including pharmaceutical brands, before building it. His background →
Start a conversation
Tell us about your practice and where you want to go. We’ll be straight about what we’d measure, what we’d build, and what you can run yourself. If you’d rather see the data first, start with a Workup.
or start with a Practice Workup
Or email us first: hello@webeverything.com