Monthly service · Search & Ads
Search & Ads is Web Everything's monthly service that handles your Google search rankings, your Google Business Profile and Maps listing, your Google Ads, and the directories your field uses. You get one report a month, counted in new patients, new matters or signed cases, or new client households.
Not ready to talk? See what AI says about you with AEOptim's Free AI Check.
01 / The situation
Many practices and firms pay for this work in pieces. A website company does "SEO," a freelancer runs the ads, someone else set up the Maps listing years ago, and nobody can tell you how many new patients or signed cases any of it brought in. The monthly report counts views and clicks, not new business.
We run all of it as one job, and we count it the way you do.
02 / The components
Your service pages written and fixed so Google can match them to what people search, in the towns you serve.
Hours, services, photos, categories and posts kept current, because for "near me" searches Google still shows the map first.
Campaigns built around the services you want more of, with money moved away from searches that don't turn into calls. For law firms, this includes Local Services Ads, the ones with the Google Screened badge.
Healthgrades and Zocdoc for medical, Avvo, Justia and Super Lawyers for law, and the advisor directories your clients use, all matching your website.
The same request goes to everyone, never only the happy ones. We don't ask therapy clients for reviews.
Counted in new business, in plain words. When a result can't be traced to a source, the report says so.
03 / AI answers
To see what one AI assistant says about you today, AEOptim's Free AI Check asks one question a client would ask, in your city, and shows you the answer as it came back. About two minutes, no payment needed.
AI assistants answer from what they can find, and much of that is what this work covers: your site, your Business Profile, your directory listings and your reviews. When those sources agree, an assistant can repeat your facts. When they disagree, it may get them wrong, or name someone else.
So we keep your listings and your site saying the same thing every month. Google says you don't need special files or code to show up in its AI answers.
04 / Results and rules
We count new patients, or booked consults if you're cash-pay. We don't place ad pixels on pages that collect patient information, and we sign a BAA whenever our work touches PHI. Review requests go to every patient the same way, never only the happy ones, and a public reply to a review never confirms that someone is your patient.
We count new clients, or first appointments. We don't ask therapy clients for reviews, and we don't publish client testimonials.
Anything we write that touches distress sends a person in crisis to 988 or 911 first.
We count new matters or signed cases. If your intake team records where each case came from, the report shows what each signed case cost, by where it came from. Ads and profiles never say "best" or "expert" or promise an outcome. We don't call you a "specialist" unless your certifying body is named, and you approve every word before it goes live. Bar rules vary by state, and Florida, New York and Texas add their own. We don't repost reviews that mention the facts of a case, and replies to reviews never discuss a client's matter.
We count new client households. Every review request goes through your compliance review before it's used.
If you're an RIA: your site and directories are kept consistent with your Form ADV and your IAPD record.
If you're with a broker-dealer: your listings are kept consistent with your BrokerCheck record.
Your compliance officer approves every word, or your home office if you're with a broker-dealer. Nothing goes live until it's approved.
05 / Honest fit
06 / The steps
You tell us what's working, what isn't, and which services you want more of. We look at your site, your listings and, if you have them, your ad and analytics accounts.
You get the monthly fee and what it covers in writing before we start.
We fix the Business Profile and the listings, set up tracking that keeps patient and client details out of ad tools, and draft the first ads for your approval.
The work runs, and you get the report.
Ads can start within days of your approval. Rankings and Maps take months, and nobody can promise a date. You should doubt anyone who does. Directory sites also make their own changes on their own schedule, and we can't hurry them.
07 / In one place
From $450 a month. The fee depends on your ad budget. Month to month.
The more you spend on ads each month, the more campaigns there are to build, watch and adjust, so the fee goes up as the budget does. The ad money itself is separate from our fee, and it runs through a Google Ads account in your name.
08 / Questions
From $450 a month. The fee depends on your ad budget: a bigger budget means more campaigns to run, so the fee rises with it. Your ad money is separate and runs through a Google Ads account in your name. It's month to month.
New patients, new matters or signed cases, or new client households, and where each one came from when we can trace it. When a result can't be traced to a source, the report says so.
You do. You own your site, domain, accounts and listings, and they stay with you if you leave.
Ads can start within days of your approval. Rankings and Maps take months, and nobody can promise a date.
Nothing goes live under your name until you approve it. If you're a financial advisor, your compliance officer approves every word, or your home office if you're with a broker-dealer.
Everyone gets the same request, never only the happy ones. You approve every word before it goes live. For therapy practices, the review plan never solicits client testimonials and we don't ask clients for reviews. For advisors, your compliance officer decides whether the firm asks for reviews and approves any request that goes out. Rules vary by state, so check with your own compliance reviewer.
It can help, because AI assistants read the same sites, profiles and listings this work fixes. We don't guarantee rankings or AI mentions. AEOptim's Free AI Check shows you what one assistant says about you today.
09 / Next step
Include what you're paying for now. A person reads every message.
Or start smaller: Run the free check
hello@webeverything.com
248-458-4764Detroit area