Repair
Web Everything Repair is fixed-price work for when something in your website, listings or ads broke and nobody can say why. We find the cause, show you the evidence, fix it, and leave a written record of what changed.
For medical and dental practices, mental-health practices, law firms and financial advisors.
01 / Common situations
The phones went quiet, and the reports from your web company still say everything is fine.
Tracking code from Facebook or Google on a page where patients type in their information, like a contact form, an appointment request or a patient portal link.
An old address, a closed office, or a former partner's or clinician's name still showing on directories and in Google.
A website change that dropped your rankings, often a redesign or a move to a new platform.
Ads spending money with no calls behind them, or calls nobody can trace to an ad.
Most of these are easy to miss. The numbers slowly get worse, and the monthly bill stays the same.
02 / Deliverables
We find the fault first, so the quote is for the actual problem.
What's broken, where, and since when, shown to you in plain words and screenshots of your own accounts.
One number for the fix, in writing, before we start.
We do the work, in your accounts, with your approval for anything that changes what the public sees.
What we found, what we changed, and what to watch so it doesn't break again without anyone noticing. It's yours to hand to your staff or whoever you hire next.
03 / Pixels and HIPAA
Tracking code, often called a pixel, is a snippet from Facebook, Google or another ad company that reports what a visitor does on your site back to that company.
In 2024 a federal court in Texas (AHA v. Becerra) set aside one part of the federal HIPAA guidance on tracking code: the part about public pages a visitor reaches without logging in. The rest of that guidance stands. Tracking on a patient portal, or tracking that sends what a patient typed about their health to an ad company, is still covered by HIPAA. Whether a plain appointment request page counts is still argued about.
We don't wait for that argument to settle. We don't place ad pixels on pages that collect patient information, and we sign a BAA whenever our work touches PHI. A BAA with us covers our work. It doesn't make someone else's tracking code acceptable, which is why we find it and take it off.
HIPAA usually doesn't reach a law firm's or a financial advisor's own website. A contact form that passes what someone typed about their case or their money to an ad company is still worth knowing about, and we check for that too.
04 / What fixed means
The usual finds: pixels on appointment or contact pages, an insurance list that disagrees between your site and your directories, and phone numbers that changed when the web company swapped in call tracking. Fixed means the pixel is off patient pages, your facts match, and new-patient calls trace to a source.
The usual finds: tracking on intake pages, clinicians who left still listed on directories, and a waitlist or panel change the site never caught up with. Fixed means the tracking is gone from intake, departed clinicians are off the profiles we can reach, and the 988 line is still where a person in crisis will see it.
The usual finds: Local Services Ads or Google Ads spending on matters you don't take, a former partner still named in listings, and a redesign that lost the practice-area pages that used to bring in consultations. Fixed means the spend goes to matters you take, and the listings match the firm as it is today. Anything we change on your site waits for your approval.
The usual finds: a website that disagrees with your filings on names, fees or firm details, and old advisor profiles on directories. Your filings are your Form ADV and IAPD record if you're an RIA, and BrokerCheck if you're with a broker-dealer. Fixed means your public facts match your filings. Your compliance officer approves every word, or your home office if you're with a broker-dealer.
You approve every word before it goes live. Rules vary by state, so check with your own compliance reviewer.
05 / Fit
06 / The steps
What you noticed, when, and who's had access to the site and accounts. A call or the form works.
With read access to your site and accounts, we find the fault and gather the evidence.
In writing, with what's included. You decide whether to go ahead.
You get the record of what we found and what changed.
Some fixes show results the day they're made: a pixel comes off, a phone number is corrected. Others take longer, and we can't speed them up. Directories update on their own schedule, and rankings lost in a site move can come back as Google re-reads the pages, which can take weeks or months. We'll tell you which kind you have before you pay.
07 / The terms
A fixed price once we've seen the problem. It's in writing before we start.
What moves the price: how many things are broken, how many sites, offices and accounts are involved, and whether the fix needs pages rewritten.
If the problem is only that your listings disagree across directories, that's a listings project, not a repair. Medical practices have Upstream, from $750, one time. Financial advisors have Upstream for Advisors, from $750, one time: their listings, matched to their filings. Dental and mental-health practices and law firms have Listings Cleanup, $1,500, one time.
See Upstream See Upstream for Advisors See Listings Cleanup08 / Questions
You get a fixed price once we've seen the problem. It's in writing before we start.
It can be. A 2024 court ruling set aside only the part of the federal guidance about public pages a visitor reaches without logging in. Tracking on a patient portal, or tracking that sends what a patient typed about their health to an ad company, is still covered. We don't place ad pixels on pages that collect patient information, and we sign a BAA whenever our work touches PHI. Ask your counsel about your own exposure.
We look at the site, the listings and the accounts themselves, and we show you what we find. If everything is fine, we'll tell you that too.
Read access to your website and the accounts involved, like Google Analytics, Google Ads and your Business Profile, plus a short call to tell us what changed and when.
Some fixes land the same day. Directory corrections and rankings lost in a site move take longer, on Google's and the directories' schedules, not ours. The written price says which kind yours is.
It removes what we find broken. We don't guarantee rankings or AI mentions, and we can't promise what the phones do next. The written record shows exactly what changed, so you can see for yourself.
AEOptim, our app AEOptim shows you what AI says about you. Web Everything does the work to change it.
09 / Next step
A person reads every request.
hello@webeverything.com
248-458-4764Detroit area