This Cookie Policy explains how Web Everything, LLC (“Web Everything,” “we,” “us”) uses cookies and similar browser storage on our site. It is written to be read, not skimmed past. The headline is simple: no analytics or advertising loads until you accept, and we run no tracking at all on checkout, confirmation, or your report. If you accept, Google Ads remarketing can show you our ads on other sites, you can decline or withdraw any time.
This policy works alongside our Privacy Policy, which covers the broader picture of what data we collect and how we handle it.
What cookies and local storage are
A cookie is a small text file a website asks your browser to store, so the site can remember something between page loads, for example, that you are in the middle of a payment. Local storage and session storage are related browser features that hold small amounts of data on your device for the same kind of practical reason. Session storage, in particular, is cleared automatically when you close the browser tab.
Cookies and storage are not inherently a privacy problem. The concern is usually how they are used, specifically, whether they follow you across different sites for advertising. We don’t do that unless you consent: if you accept advertising cookies, Google Ads remarketing can show you our ads on other sites, and you can withdraw any time via “Your Privacy Choices,” Global Privacy Control, or by declining. It never runs on checkout, confirmation, or your report.
Our approach
Here is everything that runs. Beyond the essential and functional storage the site needs, we run two third-party tools on our marketing pages, Google Analytics 4 for site-usage measurement and Google Ads for advertising measurement and remarketing, both loaded through Cloudflare Zaraz and both consent-gated. To be specific about the limits we keep:
- No Meta/Facebook pixel. We do not sell your information for money, though if you accept advertising cookies, Google Ads remarketing does involve sharing online identifiers with Google, and the opt-out is one click away.
- Analytics is configured with your IP hidden from Google.
- No analytics or advertising tags at all on the checkout, confirmation, or report pages.
The third-party code that can run in your browser includes the payment library on our order page, our web fonts, the Calendly scheduler on any page that offers a “Schedule a call” option (only if you open it), and, on marketing pages only, after you accept, Google Analytics and Google Ads. These are described in the table below.
What we actually use
This is the list of cookies and storage we set or allow. When advertising is active, Google may also set additional cookies under its own names on its own domains.
| Name / provider | Purpose | Type | Duration |
|---|---|---|---|
we_order (first-party, Web Everything) |
Hands your order details from the order page to the confirmation page so we don’t ask you to re-enter them. Stays on your own device and is never sent to a third party. | Functional: browser session storage, not a cookie | Transient, same browsing session, cleared after use or when the tab closes |
Stripe (js.stripe.com), on the order page only |
Processes your card payment securely and helps Stripe detect and prevent fraud. Stripe sets its own cookies to do this. | Essential: third-party | Set and managed by Stripe; see Stripe’s privacy notice for specifics |
Calendly (calendly.com), only when you open “Schedule a call” |
Loads our booking widget so you can pick a time to talk. It loads only if you click to open it; when it does, Calendly sets its own cookies to run the scheduler. Nothing from Calendly loads until then. | Functional: third-party, loads on your click | Set and managed by Calendly; see Calendly’s privacy notice for specifics |
ra_<report> (first-party, Web Everything) |
Remembers that you entered the correct 6-digit access code for a report you purchased, so you don’t have to re-enter it each time you open that report. Scoped to that one report and readable only by our server. | Essential / strictly necessary: first-party | Up to 12 months, or until you clear your cookies |
_ga, _ga_* (Google Analytics 4, via Cloudflare Zaraz) |
Measures how visitors use the site, pages, sessions, broad trends, so we can improve it. Your IP is hidden from Google. Set only if you accept cookies, and never on the order, confirmation, or report pages. | Analytics: third-party | Up to ~2 years |
_gcl_au and Google / DoubleClick advertising cookies (Google Ads, via Cloudflare Zaraz) |
Measures ad conversions and supports remarketing, showing our ads to people who have visited the site. Under California law, allowing this counts as “sharing” for cross-context behavioral advertising; we never share for money. Set only if you accept cookies, and never on the order, confirmation, or report pages. | Advertising: third-party | ~90 days; some Google ad cookies up to ~2 years |
The we_order entry only appears if you start an order. Stripe’s cookies only load on the order page, where payment happens. On marketing pages, if you accept, your browser also loads Google Analytics and Google Ads (via Cloudflare Zaraz); decline, and they do not. Neither ever loads on the order, confirmation, or report pages.
How to control cookies
For the analytics and advertising cookies, you don’t need browser settings: decline them at our consent banner, use the “Your Privacy Choices” link in the footer to change your mind any time, or send a Global Privacy Control signal, we honor GPC automatically. Any of these keeps Google Analytics and Google Ads off. Essential and functional storage always stays on.
You are in control of cookies through your browser. Every major browser lets you view, block, or delete cookies and clear site storage, usually under a Privacy or Security settings menu. You can also browse in a private or incognito window, which clears storage when you close it.
One honest caveat, because we’d rather you hear it from us than discover it at checkout: blocking essential cookies or scripts from Stripe will break the payment form, and you won’t be able to complete an order. Those cookies exist to process the payment and guard against fraud, there is no version of checkout that works without them. If you decline (or send a Global Privacy Control signal), the site makes no analytics or advertising requests at all, only the essential payment library on the order page remains. If you accept, your browser also loads Google Analytics and Google Ads on our marketing pages.
If session storage is unavailable in your browser, the site still works, the order simply hands off through the payment record instead, so nothing breaks.
Changes to this policy
If we add anything that touches cookies or storage, we will update this page first and revise the date below. Because the policy is short by design, a change here is meaningful, and we’ll keep it accurate.
Contact
If anything here is unclear, or you want to ask what runs on a specific page, reach out and we’ll give you a straight answer.
- Email: legal@webeverything.com
- Phone: 646-388-2960
- Mailing address: 675 Purdy St., Birmingham, MI 48009
This Cookie Policy was last updated on Monday, June 8, 2026.