A one-time project
Listings Cleanup is a one-time Web Everything project for dental and mental-health practices, law firms and financial advisors. Medical practices have their own service, Upstream. We research where your listings are wrong, write one accurate record of your practice or firm and put it on your own website. Then we build you an agent that works through every directory that matters in your field, while a person on our team checks each correction. We check again at 30 days.
Not sure your listings are the problem? See what AI says about you with AEOptim's Free AI Check.
01 / Common situations
An old address on one directory. A dentist, therapist or partner who left two years ago, still listed on another. Three versions of the same bio, and a phone number that rings at the front desk of an office you closed. Nobody at the practice set out to leave it that way. Each site was filled in once, by whoever had time, and never looked at again.
It's more work than it looks. A practice or firm is listed on more sites than anyone in the office has counted, and each one has its own form, its own rules and its own way of verifying a change.
Patients and clients notice. So do Google and the AI assistants, which compare what those sites say before they repeat any of it.
02 / The deliverables
Before anything changes, we find every listing that's wrong: which directories, which facts, which duplicates, and which ones Google and the AI assistants lean on in your field. You get the list, in order.
Who you are, what you do, where you are, your hours and phone numbers, who works there, and the insurance plans, fees or matter types you take, written once and checked with you.
On a page you control, so every other listing has something correct to match.
It's set up with your record and the research, and it works through the list with you, one listing at a time, preparing each correction to match your record. Your Google Business Profile and the directories that matter in your field end up saying the same thing, with duplicate and outdated listings merged or closed where the directory allows it. You run it, so every change comes from the listing's owner, and you keep it for the next time something changes.
Someone on our team oversees the cleanup and checks every correction against your record.
For up to three named practitioners: a bio, their credentials, and matching profiles on the sites where patients and clients look people up.
We look again a month later and show you the before and after, listing by listing.
03 / Why it matters
AI assistants don't take one site's word for it. They read your website, your Google Business Profile and the directories in your field, and they compare. When those sources agree, an assistant can repeat your facts with some confidence. When they disagree on your address, your hours or who works there, it may get them wrong, or recommend someone else.
AI tools repeat what they find. If your insurance list is out of date, that's what they repeat. In rater8's 2026 patient survey, nearly half of patients had used AI to research providers, and 66% of those had seen wrong provider details, including insurance.
Google says you don't need special files or code to show up in its AI answers. Clear pages and accurate listings do the work. Listings Cleanup is the accurate-listings half.
04 / What gets corrected
Your Google Business Profile, Healthgrades, Zocdoc if you're on it, and the other directories patients use, matched to your site: offices, hours, providers, and the plans you take, written the way they appear on a patient's card. Insurers' own directories are updated by your office through each plan; we give you the list of what to send.
We don't place ad pixels on pages that collect patient information, and we sign a BAA whenever our work touches PHI.
Your profiles on the directories clients use to find a therapist, matched to your site: who you see, how you work, telehealth states, insurance or self-pay, and whether you have openings. A clinician who has left comes off everywhere.
Any profile text we write points anyone in crisis to 988 or 911 first.
Avvo, Justia, your Google Business Profile and the other legal directories, matched to your site: attorneys, practice areas, offices, and consult terms. Your state bar's own directory is updated by each lawyer through the bar.
We don't call you a "specialist" unless your certifying body is named, and we follow your state bar's advertising rules.
Your Google Business Profile and advisor directories, matched to your site and to your regulatory record. Your Form ADV, IAPD and BrokerCheck records are changed only through your own filings, so we make everything else agree with them, never the other way around.
Profile wording goes through your compliance review before it's published. It's built to stay inside your SEC, state or FINRA rules, and you approve every word.
05 / Honest fit
06 / The steps
Some things we can't hurry. Google and some directories verify changes by phone, mail or email to the practice, and some review each change on their own schedule.
We look at where you're listed today and tell you which of the two prices fits, and which directories, if any, charge for a premium listing.
We find every listing that's wrong and put the list in order.
We write it; you correct it and approve it. It goes on your site.
We set up your agent and you run it, directory by directory, while a person on our team checks each correction.
You get the before and after.
07 / In writing
$1,500, one time
for the practice or firm. A solo practice is the $1,500 project.
$3,000
with verified profiles for up to three named practitioners. Groups with more than three are quoted in writing before anything starts.
08 / Questions
$1,500, one time. It's $3,000 with verified profiles for up to three named practitioners, and larger groups are quoted. There's no monthly fee.
Only premium directory listings, if you want them. We name those fees before you decide, pass them through at cost, and never mark them up.
Most fixes land within a few weeks, and we re-check at 30 days. Some directories take longer to accept a change, and we can't hurry them.
Both. We do the research, write the record and build the agent. You run the agent, so every change comes from the listing's owner, and a person on our team checks each correction as it goes.
Someone to check and approve the record, time to run the agent through the list, and a quick reply when a directory sends a verification code to the practice.
You do. You own your site, domain, accounts and listings.
You get a written quote before anything starts. The $3,000 project covers up to three named practitioners.
Only you can. Those records change through your own filings or your bar, and we make everything else agree with them.
09 / Next step
A person reads every message.
Or start with AEOptim's free check: one question a patient or client would ask, in your city, and the answer as it came back. About two minutes, no card. Run the free check
hello@webeverything.com
313-395-8171Detroit area