47% of patients used AI to find a provider
— up from 31% six months ago.1
We measure what AI and Google actually say about your practice. A diagnostic you own, once — not a retainer you renew.
Visibility
Choosing a doctor split into two channels.
There's the Google search you know. And a newer one, where a patient just describes the problem and asks an AI who to see. Both decide who gets the call.
Most independent practices are built for the first and nearly invisible on the second — and they don't find out until the AI is recommending someone else by default.
The way patients find a doctor is changing in real time.
of patients have used AI to find a new provider as of mid-2026 — up from 31% six months earlier.
TechTarget, 2026
people use ChatGPT for health questions every day. More than 5% of everything it is asked is healthcare.
OpenAI, January 2026
of Americans have used an AI chatbot for health advice.
Tebra / The Intake, 2026
The demand already exists. The only question is whether the AI hands it to you or to the practice down the road. Most independent practices have done nothing to find out. The workup is how you find out.
Google AI Overview, ChatGPT, Perplexity, Gemini, and Claude — asked the questions your patients actually type.
60% of the readReal SERP rankings, captured the day of your workup — plus the keyword demand behind your metro. Not a cached estimate.
where you rank nowThe review signal AI reads when it decides who to cite — your velocity, your themes, your directory consistency.
the source materialYour real independent competitors — derived from who AI actually cites and who ranks, not keyword guesses.
who you're up againstEvery figure is scoped to your Nielsen DMA — the metro your patients actually drive from — and sourced inside the report.
Everything patients see — measured, in one report.
Written the way a knowledgeable colleague briefs you, not an agency pitching a retainer. Each section opens with a verdict; every number is sourced and scoped to your metro. Most AI-visibility checks stop at what ChatGPT says — we read the AI answers, the live Google results, your reviews, and a real booking conversation, the full path a patient takes to your door. Here is a real workup, section by section.
The whole report in one paragraph.
The part you'd read aloud to your partner on a Sunday. It opens the workup with no preamble — where you stand on AI, on search, and on trust, synthesized into a single honest take. It leads with what's working before it names a gap.
You've built something real. Your name carries weight in Mt. Clemens — search for you directly and you're the first result, rated 4.9 stars. The demand is already pointed at you. It's just not landing.
Patients now choose in two channels. On traditional search, 4,420 people a month look for what you do across the Detroit metro — but you surface mainly on your own name. The "ENT near me" searches go to others.
On the AI channel you're nearly absent. Across the five engines your name comes back about a third of the time — and on Google's AI Overview, the one most patients see, just once in eight.
Your citation rate across all five AI engines.
We ask each engine the questions a patient asks when they're ready to book, then track three things: cited, not cited, and which practice got named instead. That's your AI Citation Score — weighted heaviest toward Google AI Overview, because it sits inside Google Search.
Named in about a third of high-intent searches.
A competitor is recommended on most of the queries where you aren't.
The verbatim answer your next patient gets.
We walk a full patient conversation — symptom, to specialty, to "who do you recommend?" — and hand you the transcript. What the AI said, whether it named you, and which practice it sent the patient to instead. Not a summary. The actual answer, captured the day of your workup.
Where you rank, and where the volume is.
Your top unbranded patient queries in your metro: monthly volume and your current position, captured live the day of the workup. The high-volume terms are where new patients start — and where you're not yet showing up.
| Query | Searches/mo | You |
|---|---|---|
| ent specialist near me | 1,200 | not in pack |
| ear nose throat doctor Detroit | 480 | #14 |
| balloon sinuplasty Detroit | 70 | not p.1 |
| ENT doctor Mt Clemens | 30 | #1 |
The review signal shaping your citations.
AI engines don't invent recommendations — they read the public record, and for most practices that record is reviews. We surface what repeats: your praise themes, your friction themes, and how your review velocity compares to the metro. Your rating is excellent; the cadence is the gap.
- Time spent explaining
- Short wait times
- Staff warmth
Patients praise
- Phone wait to schedule
- Billing surprises
- Parking
Patients flag
The people behind the practice — and whether the engines can see them.
Patients and AI both ask who provides the care. We read how your physicians, their credentials, and their experience show up online — the authority signals the engines weigh before they name a practice. When the people behind the work are thin or invisible, the practice reads as anonymous, and anonymous rarely gets cited.
Your real competitors, and what AI thinks each is best at.
Not keyword-overlap guesses — the independent practices AI actually names in your metro. The Best-At Matrix shows what each engine associates with each practice. When your own row reads five different ways, that's a fractured brand the engines can't pin down.
| AIO | GPT | Perp | Gem | Claude | |
|---|---|---|---|---|---|
| You | general ENT | sinus | — | family ENT | allergy |
| Competitor ENT A | sinuplasty | sinuplasty | sinus surgery | sinuplasty | image-guided |
A sequence, not a list.
A 30/60/90 plan where every action carries an effort estimate and an owner — what to do yourself, what to hand to a developer, and in what order. None of it requires reinventing the practice.
The honest close.
The plan is built to be executable without us. We name the work that's yours to do, the work that's worth handing off, and exactly where the leverage is. If you'd rather not run it yourself, we're reachable — but the report stands on its own.
Most of this plan is within reach of a practice administrator and a developer who spends a half-day on structured data. We say so plainly — the schema, the Business Profile fixes, and the review workflow don't need an agency.
The same findings and 90-day plan with financials redacted — yours to hand to a developer or agency without sharing revenue specifics.
Your own workup, delivered within an hour — yours to keep.
What every workup has inside.
The Execution Brief
Hand the work off cleanly. The same findings and 90-day plan with financial data redacted — yours to give a developer or agency without sharing revenue specifics.
No subscription. No retainer.
One fixed price, one complete report. Nothing recurring, nothing to cancel. It runs, it delivers, it's yours.
Delivered within an hour
Submit your URL and the workup runs. No discovery call, no back-and-forth. Your report opens in a new tab and lands in your inbox.
Do-it-yourself or agency work
Every action carries an owner — do it yourself, or hand it to an agency. If you read the plan and execute internally, that's a win, not a lost lead.
Built for your specialty, not a hospital brochure
We benchmark you against the independent practices you actually compete with, calibrated to your specialty — not hospital systems or national chains. The field as it really is.
A 30/60/90 plan, not a problem list
Every gap becomes a sequenced action, ordered across 30, 60, and 90 days — each with an owner and an effort estimate. What to do, and in what order.
Three steps. One submission. One report.
No discovery call. No back-and-forth. Submit your URL, watch the workup run, and your branded report opens in a new tab.
One-time. No subscription.
Personalized, straight to your inbox.
One product, one price. The full nine-section workup of every surface that drives patient discovery, trust, and booking. Delivered within an hour. $399, once — less than one day of a typical agency retainer, and the report is yours to keep.
- All nine sections in The Read voice: The Read, AI Visibility, The Booking Simulation, Search Demand, Trust & Reviews, The Practice & Its Leadership, The Field, The Plan, The Conversation
- AI coverage
- AI Citation Score across Google AI Overview, ChatGPT, Perplexity, Gemini, and Claude
- Verbatim AI answer: what Google’s AI gives your next patient, captured live
- Booking Simulation: multi-turn AI conversation that shows which practice the AI would book first
- Best-At Matrix: what each AI Model thinks each practice (you + top 3 competitors) is best at
- Search coverage
- Live Google SERP captures for every query we run, not last month’s cached rankings
- Top 15 unbranded patient queries in your DMA with monthly volume, keyword difficulty, current rank
- Top 3 real competitors, named, with their best-ranking keywords and the queries they own
- Reviews + trust
- Praise + flag themes pulled from your recent Google reviews
- NAP consistency check across the 8 directories patients actually use
- Plan + delivery
- 3 to 5 dollar-quantified gaps, ranked by revenue impact
- 30/60/90 plan with effort tags (S/M/L) and in-house vs. agency owner labels
- Execution Brief: financials redacted, yours to hand to your dev or agency
A diagnostic you own. Not a retainer you renew.
A Practice Workup is
- One fixed price, paid once
- A report that is yours to keep, share, and act on
- A read you can hand to any team or agency
- Honest about what you can do yourself
It is not
- A monthly contract
- Rented visibility that resets when the contract ends
- A tool you log into and maintain
- A sales call in disguise
Agencies sell you a retainer. We sell you a read you keep — a clear picture of where you stand and what’s worth fixing. If a fix is worth handing to us, we’ll say so. If you can do it yourself, we’ll say that too.
Before you decide.
Know where you stand. Know what to do first.
Your next patient is going to search. They’ll also ask an AI. We measure what both channels say about your practice right now, then give you a sequenced plan to improve both. Nine sections, every gap in dollars, delivered within an hour — and yours to keep, with or without us.
Start a Workup · $399Built on Trust.
How we determine the market you actually compete in, and why what we learn stays yours.
DMA-level intelligence.
Every workup resolves to the Nielsen DMA your practice actually competes inside. Not a single ZIP, not the whole state. Patient demand is measured across the metro your patients actually drive from. Suburb practices get metro data; rural practices get their regional market.
Public data only. No PHI, ever.
We read what your patients can read: your website, Google Search and Maps, directories, social profiles. We never request, ingest, or process patient information. HIPAA-aligned by design.
Your data, your report.
We do not sell your findings. We do not share them with third parties. Your workup is yours. Questions? Email hello@webeverything.com.
Licensed market data.
Search volumes from Google Ads keyword data. Live SERP rankings and AI Overview presence captured at workup time. DMA assignments from the FCC’s published derivative of the Nielsen designated market areas. Every figure is sourced inside the report.
Questions about how we handle data? Email hello@webeverything.com.
Message us.
Tell us about your practice and we’ll be in touch.
Who we work with
- Owner-operated practices, single specialty or multi-specialty, 1 to 5 locations.
- More than 5 locations? We can still help — just email us and we’ll scope it with you.
- Practice managers and marketing leads who own new-patient acquisition.
- Cash-pay and insurance practices that want SEO for doctors done right — from the diagnostic workup through full implementation across ENT, derm, plastics, primary care, and most independent verticals.
Reach us directly
- hello@webeverything.com
- 646-388-2960