More and more patients are turning to AI to find a doctor. When they do, does it name your practice?
Run the free check and see, in about a minute, whether an AI engine names you when a patient searches your specialty, and who it names instead. No card, no call.
Or go straight to a workup: the $149.99 AI Visibility Workup, or the $399 Practice Workup.
We are the marketing layer for independent medicine.
We start by telling you exactly where you stand: free if you want only the headline, scored if you want the why, a full read if you want the whole picture and a plan. Then, when you want us to, we do the work. One thing runs through all of it: a diagnostic you own, not a retainer you renew.
One honest answer: does an AI name you when a patient asks?
- We ask one engine the real question a patient would
- A straight yes or no, in plain language
- The answer on the page and in your inbox
- No account, no card
Your Scorecard across all five engines, back in minutes.
- All five engines scored: ChatGPT, Claude, Gemini, Perplexity, Google AI Overview
- A composite AI Visibility Score, 0–100
- Who gets named instead, on each engine
- A booking simulation: how a patient actually finds you
- A few do-now fixes you can act on yourself
The full read of your whole local and AI presence.
- Your AI visibility across all five engines, scored
- Local search demand for your services
- Your reviews, read honestly against the field
- The competitors patients see instead, named
- A sequenced 30/60/90 plan you keep
We rank your top specialties by value and demand, then build the FAQ schema AI engines cite.
- Your top six specialties, ranked by ROI and real demand
- The questions patients actually ask, from live data
- Answered from your own site, never invented
- Paste-ready FAQPage schema for any CMS
- A branded report, delivered within the hour
When you want us to do the work, not just the read.
- Engine-specific source seeding: Bing, Reddit, and Maps
- One consistent entity every engine can resolve
- Earned mentions and your own data, where AI looks
- Scoped to your goals, no retainer lock-in
When the tool you need does not exist yet.
- Custom apps, content engines, and internal tools
- Built for your practice, not off a template
- Shipped, then kept running with our oversight
- Scoped by project
Step through at your own pace. Stop wherever the answer is enough.
Choosing a doctor split into two channels.
There's the Google search you know. And a newer one, where a patient just describes the problem and asks an AI who to see. Both decide who gets the call.
Most independent practices are built for the first and barely present on the second. That is a gap you can close, not a verdict on your medicine. The first step is simply finding out where you stand.
The way patients find a doctor is changing in real time.
of patients have used AI to find a new provider as of mid-2026, up from 31% six months earlier.1
TechTarget, 2026
people use ChatGPT for health questions every day. More than 5% of everything it is asked is healthcare.2
OpenAI, January 2026
The demand already exists in your metro. The open question is simply whether the AI hands it to you or to the practice down the road. Most independent practices have not measured it yet. The free check is how you find out.
Google AI Overview, ChatGPT, Perplexity, Gemini, and Claude, asked the questions your patients actually type.
60% of the readReal SERP rankings, captured the day of your workup, plus the keyword demand behind your metro. Not a cached estimate.
where you rank nowThe review signal AI reads when it decides who to cite: your velocity, your themes, your directory consistency.
the source materialYour real independent competitors, derived from who AI actually cites and who ranks, not keyword guesses.
who you're up againstEvery figure is scoped to your metro area, the region your patients actually drive from (your Nielsen DMA), and sourced inside the report.
What every workup has inside.
The Execution Brief
Hand the work off cleanly. The same findings and 90-day plan with financial data redacted, yours to give a developer or agency without sharing revenue specifics.
No subscription. No retainer.
One fixed price, one complete report. Nothing recurring, nothing to cancel. It runs, it delivers, it's yours.
Delivered within an hour
Submit your URL and the workup runs. No discovery call, no back-and-forth. Your report opens in a new tab and lands in your inbox.
Do-it-yourself or agency work
Every action carries an owner: do it yourself, or hand it to an agency. If you read the plan and execute internally, that's a win, not a lost lead.
Built for your specialty, not a hospital brochure
We benchmark you against the independent practices you actually compete with, calibrated to your specialty. Not hospital systems, not national chains. The field as it really is.
A 30/60/90 plan, not a problem list
Every gap becomes a sequenced action, ordered across 30, 60, and 90 days, each with an owner and an effort estimate. What to do, and in what order.
Three steps. One submission. One report.
No discovery call. No back-and-forth. Submit your URL, watch the workup run, and your branded report opens in a new tab.
A diagnostic you own. Not a retainer you renew.
What we sell is
- One honest price, paid once
- A read that is yours to keep, share, and act on
- A plan you can hand to any team or agency
- Honest about what you can do yourself
What it is not
- A monthly contract
- Rented visibility that resets when the contract ends
- A tool you log into and maintain
- A sales call in disguise
Agencies sell you a retainer. We sell you a read you keep: a clear picture of where you stand and what is worth fixing. If a fix is worth handing to us, we will say so. If you can do it yourself, we will say that too.
The read you act on, not a tool you rent.
There are good tools for every part of this, and most practices need some of them. Here is the honest picture of where each one wins, and the one thing we do that none of them do.
DIY platforms
Tools you run
HubSpot, Wix, Squarespace: the website, the email engine, the CRM. Most practices genuinely need one. We are not a website builder and we do not host your site or send your campaigns.
They win on breadth, ongoing execution, and an owned contact list.
Medical agencies
Time on a retainer
Medical-aware and local-aware. That is real. But the product is time billed every month, and the one-time audit is built to convert you onto that retainer. We sell the diagnostic as the product, once.
They win on owning execution month after month, if that is what you want.
GEO / AI tools
A dashboard you rent
Profound, Otterly, Semrush AI: horizontal, self-serve, recurring. They hand a marketer metrics. None of them know what a medical practice is, model a local market, or simulate the booking path.
They win on continuous, national share-of-voice monitoring at scale.
Web Everything
One honest read, bought once
We do the integration once: AI-engine scoring, local competitor grounding, reviews, the booking simulation. Then we hand you a finished, written read of where you stand. A diagnostic you own, not a tool you operate.
We win on the one honest read of where an independent practice stands in AI and search.
If you need a site, that’s Wix. If you want execution forever, that’s an agency. If you’re a national brand, that’s Profound. We are the one honest read of where an independent practice stands in AI and search, bought once.
Before you decide.
Know where you stand. Be the practice AI names.
Your next patient is going to search. They will also ask an AI. We measure what both channels say about your practice: free if you want only the headline, scored if you want the why. The field is open, and the practices that start now get to own it.
Run your free checkOr go straight to the $149.99 AI Visibility Workup or the $399 Practice Workup.
Notes on how patients find a doctor now
How to structure a page so AI engines actually cite it
AI visibility is not a mysterious new channel. It is retrieval, and retrieval rewards one boring page structure you can read straight off the mechanism.
Does ChatGPT recommend dermatologists? What decides who gets named
Patients now ask AI who to see about their skin, and the answer names only a few practices. What decides who gets named is more ordinary, and more claimable, than you would guess.
How patients choose an eye surgeon now
The highest-consideration patients in medicine now start with a question to an AI. Most eye practices are not in the answer yet, and that is the opportunity, not the problem.
Referred patients check AI now. Does it back you up?
The referral still starts the decision. A quick AI check now finishes it. Why the practices that are easy to verify keep their referrals, and how to become one of them.
Built on Trust.
How we determine the market you actually compete in, and why what we learn stays yours.
DMA-level intelligence.
Every workup resolves to the Nielsen DMA your practice actually competes inside. Not a single ZIP, not the whole state. Patient demand is measured across the metro your patients actually drive from. Suburb practices get metro data; rural practices get their regional market.
Public data only. No PHI, ever.
We read what your patients can read: your website, Google Search and Maps, directories, social profiles. We never request, ingest, or process patient information. Only what is already public.
Your data, your report.
We do not sell your findings. We do not share them with third parties. Your workup is yours. Questions? Email hello@webeverything.com.
Licensed market data.
Search volumes from Google Ads keyword data. Live SERP rankings and AI Overview presence captured at workup time. DMA assignments from the FCC’s published derivative of the Nielsen designated market areas. Every figure is sourced inside the report.
Questions about how we handle data? Email hello@webeverything.com.
Message us.
Tell us about your practice and we’ll be in touch.
Who we work with
- Owner-operated practices, single specialty or multi-specialty, 1 to 5 locations.
- More than 5 locations? We can still help. Just email us and we’ll scope it with you.
- Practice managers and marketing leads who own new-patient acquisition.
- Cash-pay and insurance practices that want SEO for doctors done right, from the diagnostic workup through full implementation across ENT, derm, plastics, primary care, and most independent verticals.
Reach us directly
- hello@webeverything.com
- 646-388-2960