One pass across everything that decides whether a patient finds you, chooses you, and books: what AI and Google say about you, what people in your area are searching for, how your reviews read, and who you compete with. We lead with what is already working, then name the gaps you can close, in the order that pays off first. One fixed price. Yours to keep.
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One read, one fixed price · no subscription · delivered within the hour.
Not a list of everything wrong. A read that names where the biggest gains are. We lead with what is working, frame each gap as a fixable opportunity, and tag the work you can do yourself.
Whether the AI engines and search results name your practice when a patient looks for care like yours, and where your presence is strong, thin, or not there yet. The findings that decide if you are in the conversation at all.
What patients in your area are actually searching for, how your reviews read next to the practices you compete with, and who else is showing up. The market context that turns a score into a decision.
The gaps, ordered by where the biggest gains are, with the work that is yours to do tagged plainly. A practice owner who reads it and runs it in-house is a success, not a lost lead. No retainer, no upsell hidden in the findings.
A live read from a real ENT practice in Mt. Clemens, Michigan. When we asked Perplexity for an ENT there, it named Dr. Sherbin. One engine, on one day. Here is the full read: move across the nine sections to see what each one found. The same workup runs for yours, in your metro, with your competitors named.
You’ve built something real. Your name carries weight in Mt. Clemens: search for you directly and you’re the first result, rated 4.9 stars. The demand is already pointed at you. It’s just not landing.
On the AI channel you’re nearly absent. Across the five engines your name comes back about a third of the time. On Google’s AI Overview, the one most patients see, just once in eight.
Your AI Citation Score, how often the engines name you when a patient asks, is 33 / 100, weighted heaviest toward Google AI Overview, where most patients see the answer. A competitor is recommended on most of the queries where you aren’t.
Patient: “I keep getting sinus infections and I’m near Detroit. Which ENT should I book?”
4,420 monthly searches across your metro. You own the quietest local terms; the volume goes elsewhere.
A 4.9-star rating, above the metro median. But ~8 new reviews a quarter against a metro median of 14. The rating is excellent; the cadence is what AI reads as “less active.”
Two strong signals, two gaps. The engines cite practices whose people are legible: named, credentialed, and consistent across every surface.
You: across the five engines, your row reads five different ways. General ENT, sinus, family ENT, allergy, blank. A brand the engines can’t place.
Competitor ENT A: one consistent story. Sinuplasty, sinuplasty, sinus surgery, sinuplasty, image-guided. That consensus is why it gets cited.
Sinus care is open in your metro. Pick one cluster to own and make every surface say the same thing about it.
Start with the 30-day foundations. They’re DIY, and they make everything after them work harder.
Most of this is within reach of a practice administrator and a developer who spends a half-day on structured data. The schema, the Business Profile fixes, and the review workflow don’t need an agency, and we say so plainly.
We do not run a generic national prompt. Every read starts from your city and your specialty.
We take your city and resolve it to the real metro area patients search inside, not a state or a zip guess. Every question we ask the engines is asked from there, the way a patient standing in your area would ask it.
We ask each AI engine “best [your specialty] near me” and the other questions patients actually type before they book. Then we read who the engine named back.
When the answer is not you, we find out who it was: the real independent practices in your area, by name, with hospitals and directories filtered out. Most owners have never seen that list.
What we measured, we say plainly. What we estimated, we label. And what we could not see, we tell you.
A web report you keep, plus a developer-ready version with your numbers removed. Here is what is in it.
Delivery & guarantee
Delivered as a web report, in your inbox, usually within the hour. $399 for one location, plus $99 for each additional location, up to five. If we can’t deliver it, or get something materially wrong, we’ll make it right or refund you. Just flag it within 7 days.
Those directories are large, trusted, and built for exactly the search a patient is doing, so Google and AI lean on them. The fix isn't to fight them. It's to give the engines enough signal from your own site, listing, and reviews that they name you directly. The workup shows where the directories crowd you out and what closes the gap.
Yes, and we tell you which parts. Every workup tags the work you can do in-house: correcting your Google Business Profile, adding the right structured data, tidying inconsistent listings. We would rather you read the report and fix what you can than feel locked into hiring anyone. The plan is yours to keep.
$399 covers a one-time workup for one location. Each additional location is $99, up to five locations. There is no subscription and no required call. You pay once and keep the report.
We deliver the workup as a web report in your inbox, usually within the hour. If a read takes longer because of how much we are pulling, you still get it the same day.
The AI Visibility Workup is a focused read on whether the five AI engines name your practice, with a booking simulation and do-now fixes. The Practice Workup is the full institutional read: AI visibility plus local search demand, reviews and trust, the competitive field, and a sequenced 30/60/90-day plan. Many owners start with the free AI check, then choose the depth they need.
There are good tools for every part of this, and most practices need some of them. Here is the honest picture of where each one wins, and the one thing we do that none of them do.
DIY platforms
Tools you run
HubSpot, Wix, Squarespace: the website, the email engine, the CRM. Most practices genuinely need one. We are not a website builder and we do not host your site or send your campaigns.
They win on breadth, ongoing execution, and an owned contact list.
Medical agencies
Time on a retainer
Medical-aware and local-aware. That is real. But the product is time billed every month, and the one-time audit is built to convert you onto that retainer. We sell the diagnostic as the product, once.
They win on owning execution month after month, if that is what you want.
GEO / AI tools
A dashboard you rent
Profound, Otterly, Semrush AI: horizontal, self-serve, recurring. They hand a marketer metrics. None of them know what a medical practice is, model a local market, or simulate the booking path.
They win on continuous, national share-of-voice monitoring at scale.
Web Everything
One honest read, bought once
We do the integration once: AI-engine scoring, local competitor grounding, reviews, the booking simulation. Then we hand you a finished, written read of where you stand. A diagnostic you own, not a tool you operate.
We win on the one honest read of where an independent practice stands in AI and search.
If you need a site, that’s Wix. If you want execution forever, that’s an agency. If you’re a national brand, that’s Profound. We are the one honest read of where an independent practice stands in AI and search, bought once.
How to structure a page so AI engines actually cite it
AI visibility is not a mysterious new channel. It is retrieval, and retrieval rewards one boring page structure you can read straight off the mechanism.
Does ChatGPT recommend dermatologists? What decides who gets named
Patients now ask AI who to see about their skin, and the answer names only a few practices. What decides who gets named is more ordinary, and more claimable, than you would guess.
How patients choose an eye surgeon now
The highest-consideration patients in medicine now start with a question to an AI. Most eye practices are not in the answer yet, and that is the opportunity, not the problem.
Referred patients check AI now. Does it back you up?
The referral still starts the decision. A quick AI check now finishes it. Why the practices that are easy to verify keep their referrals, and how to become one of them.
One read, $399
A one-time Practice Workup: the full read, in your inbox, usually within the hour. $399, plus $99 for each additional location, up to five. No subscription, no call required.
New to this? Start with a free AI check first
Delivered as a web report, usually within the hour. hello@webeverything.com