For dermatology practices · free AI check, about a minute

When a patient asks AI who to see about their skin, does it name your practice?

Patients now ask an AI to point them to a dermatologist before they ever open Google. Almost nobody in skin care is set up to be named there yet, so the ones who start now get to own it. Run the free check and see, in about a minute, whether an AI engine names you, and who it names instead. Built for independent dermatology practices, not hospital systems or med-spa chains.

Watch the demo

Or go straight to a workup: the $149.99 AI Visibility Workup, or the $399 Practice Workup.

Free AI Visibility Check

Does AI name your dermatology practice?

Add detail optional
About a minuteNo card requiredWe name who’s named instead
The fix Most dermatology practices aren’t named by AI yet. The fix is usually the same one. Meet the AI FAQ Kit →
Where to start

We are the marketing layer for independent medicine.

We start by telling you exactly where you stand: free for the headline, scored for the why, the full read for the whole picture and a plan. One thing runs through all of it: a diagnostic you own, not a retainer you renew.

Free AI Visibility Check$0

One honest answer: does an AI name you when a patient asks?

  • We ask one engine the real question a patient would
  • A straight yes or no, in plain language
  • No account, no card
Run your free check
AI Visibility Workup$149.99

Your Scorecard across all five engines, back in minutes.

  • All five engines scored: ChatGPT, Claude, Gemini, Perplexity, Google AI Overview
  • A composite AI Visibility Score, 0–100
  • Who gets named instead, on each engine
  • A booking simulation: how a patient actually finds you
Score my practice
Practice Workup$399

The full read of your whole local and AI presence.

  • Your AI visibility across all five engines, scored
  • Demand, reviews, and the competitors patients see instead
  • A sequenced 30/60/90 plan you keep
Start a Practice Workup
AI FAQ Kit$399

We rank your top services by value and demand, then build the FAQ schema AI engines cite.

  • Your top six services, ranked by ROI and real demand
  • Paste-ready FAQPage schema for any CMS
  • A branded report, delivered within the hour
Get your FAQ Kit

Step through at your own pace. Stop wherever the answer is enough.

How patients choose now

Choosing a dermatologist split into two channels.

There’s the Google search you know. And a newer one, where a patient describes a rash, a mole, or the cosmetic result they want, and just asks an AI who to see. Both decide who gets the call.

Most dermatology practices have the first covered. The second is an open channel almost nobody in skin care has claimed yet, and the first step is simply finding out where you stand.

Why now

The way patients find a dermatologist is changing in real time.

47%

of patients have used AI to find a new provider as of mid-2026, up from 31% six months earlier.1

TechTarget, 2026

40M+

people use ChatGPT for health questions every day. More than 5% of everything it is asked is healthcare.2

OpenAI, January 2026

50M

Up to that many Americans deal with acne every year. It is the most common skin condition in the country, and more of those patients start with an AI question every month.3

American Academy of Dermatology

The demand already exists in your metro, and skin questions are among the most asked of all. The free check shows you where you stand.

Five AI engines

Google AI Overview, ChatGPT, Perplexity, Gemini, and Claude, asked the questions your patients actually type.

60% of the read
Live Google

Real SERP rankings, captured the day of your workup, plus the keyword demand behind your metro. Not a cached estimate.

where you rank now
Reviews + trust

The review signal AI reads when it decides who to cite: your velocity, your themes, your directory consistency.

the source material
The field

Your real independent competitors, derived from who AI actually cites and who ranks, not keyword guesses.

who you're up against

Every figure is scoped to your metro area, the region your patients actually drive from (your Nielsen DMA), and sourced inside the report.

What's included

What every workup has inside.

Included

The Execution Brief

The same findings and 90-day plan with financial data redacted, ready to hand to a developer or agency.

Delivered within an hour

Submit your URL and the workup runs. Your report opens in a new tab and lands in your inbox.

Built for dermatology

We benchmark you against the independent practices you actually compete with, calibrated to dermatology. The field as it really is.

A 30/60/90 plan, not a problem list

Every gap becomes a sequenced action across 30, 60, and 90 days, each with an owner and an effort estimate.

How it works

Three steps. One submission. One report.

No discovery call. No back-and-forth. Submit your URL, watch the workup run, and your branded report opens in a new tab.

STEP 01
Submit your practice URL
Paste the address of your practice website. That's the whole input.
STEP 02
Our intelligence runs the workup
We read every place patients find you: live Google, the five AI engines, your reviews, your metro's demand, your real competitors.
STEP 03
Open your branded report
A doctor-readable web report opens in a new tab and lands in your inbox. Yours to keep.
How this is different

A diagnostic you own. Not a retainer you renew.

One honest price, paid once

A read that is yours to keep, share, and act on

A plan you can hand to any team, or run yourself

Nothing recurring, nothing to log into, nothing to cancel

We sell you a clear picture of where you stand and what is worth fixing. If a fix is worth handing to us, we will say so. If you can do it yourself, we will say that too.

Questions

Is your dermatology practice showing up in AI search?

A growing share do. About 47% of patients say they have used AI to find a new provider,1 and tens of millions ask ChatGPT health questions every day.2 Skin is one of the most searched topics of all, from acne to moles to cosmetic treatments. Patients still trust their own doctor most, but the AI answer is often the first list they see.

Sometimes, and you can find out for free. When a patient asks ChatGPT, Gemini, or Perplexity for a dermatologist near them, the AI names a short list of practices it trusts. For most independent practices that name is not theirs yet. Our free check asks an engine about your practice and shows you the answer in plain language.

It does not have to for this to matter. Patients now use both: the Google search you already work on, and an AI answer that names only a few practices. Google itself now puts an AI answer, called an AI Overview, above many search results. Being findable in both places is simply where new patients come from now.

Usually nothing is wrong with your medicine or your reputation. AI engines choose from the public signals they can read: your website, your Google Business Profile, your reviews, and how consistently your practice appears across the web. Most independent practices have never tuned those signals for AI, so the engines skip them. It is the norm right now, and it is fixable. In dermatology the gap is often widest where patients research hardest: cosmetic work and skin checks. Chains and med spas publish more machine-readable pages about those services than most independents do.

Make it easy for the engines to read and trust you. That means a clear website that says who you treat and where, a complete Google Business Profile, steady reviews, and structured page code, called schema, that labels your practice facts for machines. Our workups tell you which of those to fix first, in order. For a dermatology practice, the pages that do the most work are usually the ones for your most-searched services: acne care, skin-cancer screening, and the cosmetic treatments you want to be known for.

Google's AI Overview draws heavily on your Google Business Profile, your reviews, and the pages Google already trusts. Keeping your profile complete and current, answering the questions patients actually ask on your site, and building steady reviews are the biggest levers. The free check shows you where you stand today. Dermatology searches lean heavily local and visual, so a complete profile with real office and team photos tends to punch above its weight here.

The engines look for trust they can verify: a consistent name, address, and phone everywhere; real reviews with steady momentum; pages that plainly answer patient questions; and structured code that confirms the facts. Practices that line those up get named. Very few have, which is the opportunity. Between two equal dermatology practices, the one whose site plainly answers treatment questions (what a mole check involves, how acne treatment progresses) usually reads as more trustworthy to the engines.

Yes, more than almost anything else for local questions. It is one of the main sources AI engines and Google's AI Overview read when a patient asks for a dermatologist near them. An incomplete or inconsistent profile is often the single biggest reason a good practice goes unnamed. List every dermatology service you actually offer in the profile’s services section; the engines use those entries to match you to specific patient questions.

Yes. Engines read review volume, recency, and what the reviews actually say, and they use that signal when deciding which practices to name. A practice with steady, genuine reviews gives AI a reason to trust it. You do not need thousands; you need real ones, consistently. Reviews that mention specific treatments (a skin-cancer screening, a cosmetic result) give the engines concrete evidence to connect you to those searches.

They overlap but they are not the same. SEO, search engine optimization, is about ranking in the list of links. AI visibility is about being the practice an AI names when a patient asks a question. The same healthy foundations help both, which is why an early, modest investment in dermatology practice marketing that covers both tends to pay twice.

Know where you stand. Be the dermatology practice AI names.

Your next patient is going to search. They will also ask an AI. We measure what both channels say about your practice: free if you want only the headline, scored if you want the why. The field is open, and the practices that start now get to own it.

Run your free check

Or go straight to the $149.99 AI Visibility Workup or the $399 Practice Workup.

If you’d rather talk it through, that’s what we’re here for. Read how we work together, or write me directly: kenny@webeverything.com.

Kenny Gimpert, Founder

And if this isn’t the marketing help you’re looking for, we also build custom marketing systems for practices: see Marketing Engineering.

  1. TechTarget, 2026. Share of patients who have used AI to find a new provider (47%, up from 31% six months earlier).
  2. OpenAI, January 2026. Daily ChatGPT health-question usage (40M+; more than 5% of all queries are healthcare). From the “AI as a Healthcare Ally” report.
  3. American Academy of Dermatology, Skin conditions by the numbers. Acne is the most common skin condition in the US, affecting up to 50 million Americans annually.

Plain-language definitions of the terms we use live in our glossary.

Go deeper

Does ChatGPT recommend dermatologists? What decides who gets named

Patients now ask AI who to see about their skin, and the answer names only a few practices. What decides who gets named is more ordinary, and more claimable, than you would guess.

Read the article →
How we work

Built on Trust.

How we determine the market you actually compete in, and why what we learn stays yours.

DMA-level intelligence.

Every workup resolves to the Nielsen DMA your practice actually competes inside, the metro your patients really drive from.

Public data only. No PHI, ever.

We read what your patients can read: your website, Google, directories, social profiles. We never request or process patient information.

Your data, your report.

We do not sell or share your findings. Your workup is yours.

Licensed market data.

Search volumes from Google Ads keyword data, live rankings captured at workup time, every figure sourced inside the report.

Questions about how we handle data? Email hello@webeverything.com.