For ENT practices · free AI check, about a minute

When a patient asks AI for an ENT near them, does it name your practice?

Patients now ask an AI for a sinus, hearing, or throat specialist the way they used to ask Google. The ENT and AI space is wide open, and the practices that show up first will earn those patients. Built for independent ENT practices, not hospital systems. And to be clear: this is about patients finding your practice, not the clinical AI tools used in ENT care.

Watch the demo

Or go straight to a workup: the $149.99 AI Visibility Workup, or the $399 Practice Workup.

Free AI Visibility Check

Does AI name your ENT practice?

Add detail optional
About a minuteNo card requiredWe name who’s named instead
The fix Most ENT practices aren’t named by AI yet. The fix is usually the same one. Meet the AI FAQ Kit →
Where to start

We are the marketing layer for independent medicine.

We start by telling you exactly where you stand: free for the headline, scored for the why, the full read for the whole picture and a plan. One thing runs through all of it: a diagnostic you own, not a retainer you renew.

Free AI Visibility Check$0

One honest answer: does an AI name you when a patient asks?

  • We ask one engine the real question a patient would
  • A straight yes or no, in plain language
  • No account, no card
Run your free check
AI Visibility Workup$149.99

Your Scorecard across all five engines, back in minutes.

  • All five engines scored: ChatGPT, Claude, Gemini, Perplexity, Google AI Overview
  • A composite AI Visibility Score, 0–100
  • Who gets named instead, on each engine
  • A booking simulation: how a patient actually finds you
Score my practice
Practice Workup$399

The full read of your whole local and AI presence.

  • Your AI visibility across all five engines, scored
  • Demand, reviews, and the competitors patients see instead
  • A sequenced 30/60/90 plan you keep
Start a Practice Workup
AI FAQ Kit$399

We rank your top services by value and demand, then build the FAQ schema AI engines cite.

  • Your top six services, ranked by ROI and real demand
  • Paste-ready FAQPage schema for any CMS
  • A branded report, delivered within the hour
Get your FAQ Kit

Step through at your own pace. Stop wherever the answer is enough.

How patients choose now

Choosing an ENT split into two channels.

There’s the Google search you know. And a newer one, where a patient describes sinus pressure, hearing loss, or a throat that will not clear, and just asks an AI who to see. Both decide who gets the call.

Most ENT practices have the first covered. The second is where sinus, hearing, and throat patients increasingly start, and it is still unclaimed; the first step is finding out where you stand.

Why now

The way patients find an ENT is changing in real time.

47%

of patients have used AI to find a new provider as of mid-2026, up from 31% six months earlier.1

TechTarget, 2026

40M+

people use ChatGPT for health questions every day. More than 5% of everything it is asked is healthcare.2

OpenAI, January 2026

28.9M

US adults are diagnosed with sinusitis each year, and more of them describe the symptoms to an AI and ask who to see.3

CDC, National Health Interview Survey

The demand already exists in your metro, and sinus, hearing, and throat questions are among the most asked. The free check shows you where you stand.

Five AI engines

Google AI Overview, ChatGPT, Perplexity, Gemini, and Claude, asked the questions your patients actually type.

60% of the read
Live Google

Real SERP rankings, captured the day of your workup, plus the keyword demand behind your metro. Not a cached estimate.

where you rank now
Reviews + trust

The review signal AI reads when it decides who to cite: your velocity, your themes, your directory consistency.

the source material
The field

Your real independent competitors, derived from who AI actually cites and who ranks, not keyword guesses.

who you're up against

Every figure is scoped to your metro area, the region your patients actually drive from (your Nielsen DMA), and sourced inside the report.

What's included

What every workup has inside.

Included

The Execution Brief

The same findings and 90-day plan with financial data redacted, ready to hand to a developer or agency.

Delivered within an hour

Submit your URL and the workup runs. Your report opens in a new tab and lands in your inbox.

Built for ENT

We benchmark you against the independent practices you actually compete with, calibrated to ENT. The field as it really is.

A 30/60/90 plan, not a problem list

Every gap becomes a sequenced action across 30, 60, and 90 days, each with an owner and an effort estimate.

How it works

Three steps. One submission. One report.

No discovery call. No back-and-forth. Submit your URL, watch the workup run, and your branded report opens in a new tab.

STEP 01
Submit your practice URL
Paste the address of your practice website. That's the whole input.
STEP 02
Our intelligence runs the workup
We read every place patients find you: live Google, the five AI engines, your reviews, your metro's demand, your real competitors.
STEP 03
Open your branded report
A doctor-readable web report opens in a new tab and lands in your inbox. Yours to keep.
How this is different

A diagnostic you own. Not a retainer you renew.

One honest price, paid once

A read that is yours to keep, share, and act on

A plan you can hand to any team, or run yourself

Nothing recurring, nothing to log into, nothing to cancel

We sell you a clear picture of where you stand and what is worth fixing. If a fix is worth handing to us, we will say so. If you can do it yourself, we will say that too.

Questions

Is your ENT practice showing up in AI search?

A growing share do. About 47% of patients say they have used AI to find a new provider,1 and tens of millions ask ChatGPT health questions every day.2 Sinus, hearing, and throat questions are asked constantly, and the answers name only a few practices. Patients still trust their own doctor most, but the AI answer is often the first list they see.

Sometimes, and you can find out for free. When a patient asks ChatGPT, Gemini, or Perplexity for an ENT near them, the AI names a short list of practices it trusts. For most independent practices that name is not theirs yet. Our free check asks an engine about your practice and shows you the answer in plain language.

It does not have to for this to matter. Patients now use both: the Google search you already work on, and an AI answer that names only a few practices. Google itself now puts an AI answer, called an AI Overview, above many search results. New patients come from both places now. Being findable in both is the job.

Usually nothing is wrong with your medicine or your reputation. AI engines choose from the public signals they can read: your website, your Google Business Profile, your reviews, and how consistently your practice appears across the web. Most independent practices have never tuned those signals for AI, so the engines skip them. It is the norm right now, and it is fixable. In ENT the gap is compounded by clinical-AI noise: results about AI tools inside ENT medicine crowd out practice information unless your pages state plainly who you treat and where.

Make it easy for the engines to read and trust you. That means a clear website that says who you treat and where, a complete Google Business Profile, steady reviews, and structured page code, called schema, that labels your practice facts for machines. Our workups tell you which of those to fix first, in order. For an ENT practice, plain answers to the recurring questions (sinus surgery, tubes for kids, hearing evaluations) do double duty: parents read them at midnight and engines quote them by day.

Google’s AI Overview draws heavily on your Google Business Profile, your reviews, and the pages Google already trusts. Keeping your profile complete and current, answering the questions patients actually ask on your site, and building steady reviews are the biggest levers. The free check shows you where you stand today. ENT demand is seasonal and local, so a current profile with accurate hours matters; the engines favor practices that look actively maintained when sinus season spikes.

The engines look for trust they can verify: a consistent name, address, and phone everywhere; real reviews with steady momentum; pages that plainly answer patient questions; and structured code that confirms the facts. Practices that line those up get named. Very few have, which is the opportunity. For an ENT practice the pediatric side counts twice: parents research harder than any patient group, and the engines reward pages that answer those questions plainly.

It can, and it happens, because the engines reward verifiable trust rather than size: a consistent identity, real reviews, pages that answer patient questions plainly. Those signals are buildable by a practice of any size, and most have not built them yet, which is why the field is still open. No one can promise a ranking, but the inputs are squarely in your control. One practical note: if you run audiology alongside ENT, keep both service lines in one consistent profile rather than splitting them; fragmented listings dilute the trust signal.

AI in ENT usually means clinical tools: documentation help, imaging support, things that live inside your practice. AI visibility is the other side of the desk: whether ChatGPT, Gemini, Perplexity, and Google’s AI name your practice when a patient asks who to see. This page, and our work, is about the second.

They overlap but they are not the same. SEO, search engine optimization, is about ranking in the list of links. AI visibility is about being the practice an AI names when a patient asks a question. The same healthy foundations help both, which is why an early, modest investment in ENT practice marketing that covers both tends to pay twice. And families produce steady reviews naturally; asking after a resolved ear infection or a successful sinus treatment keeps the whole signal current without a campaign.

Know where you stand. Be the ENT practice AI names.

Your next patient is going to search. They will also ask an AI. We measure what both channels say about your practice: free if you want only the headline, scored if you want the why. The field is open, and the practices that start now get to own it.

Run your free check

Or go straight to the $149.99 AI Visibility Workup or the $399 Practice Workup.

If you’d rather talk it through, that’s what we’re here for. Read how we work together, or write me directly: kenny@webeverything.com.

Kenny Gimpert, Founder

And if this isn’t the marketing help you’re looking for, we also build custom marketing systems for practices: see Marketing Engineering.

  1. TechTarget, 2026. Share of patients who have used AI to find a new provider (47%, up from 31% six months earlier).
  2. OpenAI, January 2026. Daily ChatGPT health-question usage (40M+; more than 5% of all queries are healthcare). From the “AI as a Healthcare Ally” report.
  3. CDC FastStats, sinus conditions. 28.9 million US adults diagnosed with sinusitis (11.6% of adults), National Health Interview Survey.

Plain-language definitions of the terms we use live in our glossary.

Go deeper

How patients find an ENT now (and what “AI in ENT” is not)

Sinus, hearing, throat: patients now ask an AI who to see, and the answers name only a few practices. The ENT seat is still open, and the work to claim it is ordinary.

Read the article →
How we work

Built on Trust.

How we determine the market you actually compete in, and why what we learn stays yours.

DMA-level intelligence.

Every workup resolves to the Nielsen DMA your practice actually competes inside, the metro your patients really drive from.

Public data only. No PHI, ever.

We read what your patients can read: your website, Google, directories, social profiles. We never request or process patient information.

Your data, your report.

We do not sell or share your findings. Your workup is yours.

Licensed market data.

Search volumes from Google Ads keyword data, live rankings captured at workup time, every figure sourced inside the report.

Questions about how we handle data? Email hello@webeverything.com.