For orthopedic practices · free AI check, about a minute

When a referred patient asks AI about you, is your practice there to back it up?

Even patients referred to you now ask an AI about your practice before the first visit. Being named is simple referral insurance: the patient checks, you show up, the referral holds. Hardly anyone has set this up yet, which makes it an easy early win. Built for independent orthopedic practices, not hospital systems.

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Or go straight to a workup: the $149.99 AI Visibility Workup, or the $399 Practice Workup.

Free AI Visibility Check

Does AI name your orthopedic practice?

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About a minuteNo card requiredWe name who’s named instead
The fix Most orthopedic practices aren’t named by AI yet. The fix is usually the same one. Meet the AI FAQ Kit →
Where to start

We are the marketing layer for independent medicine.

We start by telling you exactly where you stand: free for the headline, scored for the why, the full read for the whole picture and a plan. One thing runs through all of it: a diagnostic you own, not a retainer you renew.

Free AI Visibility Check$0

One honest answer: does an AI name you when a patient asks?

  • We ask one engine the real question a patient would
  • A straight yes or no, in plain language
  • No account, no card
Run your free check
AI Visibility Workup$149.99

Your Scorecard across all five engines, back in minutes.

  • All five engines scored: ChatGPT, Claude, Gemini, Perplexity, Google AI Overview
  • A composite AI Visibility Score, 0–100
  • Who gets named instead, on each engine
  • A booking simulation: how a patient actually finds you
Score my practice
Practice Workup$399

The full read of your whole local and AI presence.

  • Your AI visibility across all five engines, scored
  • Demand, reviews, and the competitors patients see instead
  • A sequenced 30/60/90 plan you keep
Start a Practice Workup
AI FAQ Kit$399

We rank your top services by value and demand, then build the FAQ schema AI engines cite.

  • Your top six services, ranked by ROI and real demand
  • Paste-ready FAQPage schema for any CMS
  • A branded report, delivered within the hour
Get your FAQ Kit

Step through at your own pace. Stop wherever the answer is enough.

How patients choose now

Finding an orthopedic surgeon split into two channels.

There’s the referral and the Google search you know. And a newer one, where a patient describes a knee, a hip, or a shoulder that will not let up, and just asks an AI who to see. Both decide who gets the call.

Most orthopedic groups have the first covered. The second is where referred patients quietly double-check the name they were given. Start by finding out what they see.

Why now

The way patients find an orthopedic surgeon is changing in real time.

47%

of patients have used AI to find a new provider as of mid-2026, up from 31% six months earlier.1

TechTarget, 2026

40M+

people use ChatGPT for health questions every day. More than 5% of everything it is asked is healthcare.2

OpenAI, January 2026

1M+

hip and knee replacements are performed in the US each year, and even referred patients verify the surgeon’s name before booking.3

AAOS / American Joint Replacement Registry

The demand already exists in your metro, and joint and injury questions are among the most asked of all. The free check shows you where you stand.

Five AI engines

Google AI Overview, ChatGPT, Perplexity, Gemini, and Claude, asked the questions your patients actually type.

60% of the read
Live Google

Real SERP rankings, captured the day of your workup, plus the keyword demand behind your metro. Not a cached estimate.

where you rank now
Reviews + trust

The review signal AI reads when it decides who to cite: your velocity, your themes, your directory consistency.

the source material
The field

Your real independent competitors, derived from who AI actually cites and who ranks, not keyword guesses.

who you're up against

Every figure is scoped to your metro area, the region your patients actually drive from (your Nielsen DMA), and sourced inside the report.

What's included

What every workup has inside.

Included

The Execution Brief

The same findings and 90-day plan with financial data redacted, ready to hand to a developer or agency.

Delivered within an hour

Submit your URL and the workup runs. Your report opens in a new tab and lands in your inbox.

Built for orthopedics

We benchmark you against the independent practices you actually compete with, calibrated to orthopedics. The field as it really is.

A 30/60/90 plan, not a problem list

Every gap becomes a sequenced action across 30, 60, and 90 days, each with an owner and an effort estimate.

How it works

Three steps. One submission. One report.

No discovery call. No back-and-forth. Submit your URL, watch the workup run, and your branded report opens in a new tab.

STEP 01
Submit your practice URL
Paste the address of your practice website. That's the whole input.
STEP 02
Our intelligence runs the workup
We read every place patients find you: live Google, the five AI engines, your reviews, your metro's demand, your real competitors.
STEP 03
Open your branded report
A doctor-readable web report opens in a new tab and lands in your inbox. Yours to keep.
How this is different

A diagnostic you own. Not a retainer you renew.

One honest price, paid once

A read that is yours to keep, share, and act on

A plan you can hand to any team, or run yourself

Nothing recurring, nothing to log into, nothing to cancel

We sell you a clear picture of where you stand and what is worth fixing. If a fix is worth handing to us, we will say so. If you can do it yourself, we will say that too.

Questions

Is your orthopedic practice showing up in AI search?

A growing share do. About 47% of patients say they have used AI to find a new provider,1 and tens of millions ask ChatGPT health questions every day.2 Knee, hip, shoulder, and injury questions are asked constantly, and the answers name only a few practices. Patients still trust their own doctor most, but the AI answer is often the first list they see.

More and more do. A referral starts the decision, and a quick search or AI check finishes it. When the engines can corroborate what the referring doctor said, the referral holds. Being easy to verify is simple insurance on the referrals you already earn.

Often it declines to name one, especially for surgical questions, and that is worth knowing. When it does name practices, it picks the ones whose public signals it can read and trust. That is the opportunity: when an answer does come with names, they belong to the practices that made themselves easy to verify. Our free check shows you what it says about yours.

Usually nothing is wrong with your medicine or your reputation. AI engines choose from the public signals they can read: your website, your Google Business Profile, your reviews, and how consistently your practice appears across the web. Most independent practices have never tuned those signals for AI, so the engines skip them. It's the norm right now, and it's fixable. In orthopedics the engines also lean on referral-adjacent signals, and most independent groups have never made those legible: which surgeons do what, at which location, for which joints.

Make it easy for the engines to read and trust you. That means a clear website that says who you treat and where, a complete Google Business Profile, steady reviews, and structured page code, called schema, that labels your practice facts for machines. Our workups tell you which of those to fix first, in order. For an orthopedic group, per-surgeon pages that plainly state each surgeon’s focus, knees, hips, shoulders, spine, give the engines something specific to verify when a referred patient checks a name.

Google’s AI Overview draws heavily on your Google Business Profile, your reviews, and the pages Google already trusts. Keeping your profile complete and current, answering the questions patients actually ask on your site, and building steady reviews are the biggest levers. The free check shows you where you stand today. Patients often search the surgeon’s name plus a procedure after a referral, so the profile and the site need to answer for each surgeon by name, not the group alone.

The engines look for trust they can verify: a consistent name, address, and phone everywhere; real reviews with steady momentum; pages that plainly answer patient questions; and structured code that confirms the facts. Practices that line those up get named. Very few have, which is the opportunity. In a referral specialty, consistency is the tiebreaker: when the name the doctor gave matches the profile, the site, and the reviews exactly, the check confirms instead of confusing.

Yes, more than almost anything else for local questions. It is one of the main sources AI engines and Google’s AI Overview read when a patient asks for an orthopedic surgeon near them. An incomplete or inconsistent profile is often the single biggest reason a good practice goes unnamed. Orthopedic groups with several offices should verify each location separately; a referred patient checking the wrong-town listing reads as a mismatch.

Yes. Engines read review volume, recency, and what the reviews actually say, and they use that signal when deciding which practices to name. A practice with steady, genuine reviews gives AI a reason to trust it. You don't need thousands; you need real ones, consistently. Post-surgery reviews that mention the joint and the outcome, walking without pain, back on the course, are the corroboration a checking patient is looking for.

They overlap but they are not the same. SEO, search engine optimization, is about ranking in the list of links. AI visibility is about being the practice an AI names when a patient asks a question. The same healthy foundations help both, which is why an early, modest investment in orthopedic practice marketing that covers both tends to pay twice.

Know where you stand. Be the orthopedic practice AI names.

Your next patient is going to search. They will also ask an AI. We measure what both channels say about your practice: free if you want only the headline, scored if you want the why. The field is open, and the practices that start now get to own it.

Run your free check

Or go straight to the $149.99 AI Visibility Workup or the $399 Practice Workup.

If you’d rather talk it through, that’s what we’re here for. Read how we work together, or write me directly: kenny@webeverything.com.

Kenny Gimpert, Founder

And if this isn’t the marketing help you’re looking for, we also build custom marketing systems for practices: see Marketing Engineering.

  1. TechTarget, 2026. Share of patients who have used AI to find a new provider (47%, up from 31% six months earlier).
  2. OpenAI, January 2026. Daily ChatGPT health-question usage (40M+; more than 5% of all queries are healthcare). From the “AI as a Healthcare Ally” report.
  3. AAOS / American Joint Replacement Registry annual report highlights, 2024. More than one million hip and knee replacements are performed in the US each year; the AJRR is the world’s largest orthopaedic registry by annual procedure volume.

Plain-language definitions of the terms we use live in our glossary.

Go deeper

Referred patients check AI now. Does it back you up?

The referral still starts the decision. A quick AI check now finishes it. Why the practices that are easy to verify keep their referrals, and how to become one of them.

Read the article →
How we work

Built on Trust.

How we determine the market you actually compete in, and why what we learn stays yours.

DMA-level intelligence.

Every workup resolves to the Nielsen DMA your practice actually competes inside, the metro your patients really drive from.

Public data only. No PHI, ever.

We read what your patients can read: your website, Google, directories, social profiles. We never request or process patient information.

Your data, your report.

We do not sell or share your findings. Your workup is yours.

Licensed market data.

Search volumes from Google Ads keyword data, live rankings captured at workup time, every figure sourced inside the report.

Questions about how we handle data? Email hello@webeverything.com.