Five engines answer that question for patients before you ever do. We score all five, show you who got named, and hand you the fixes.
All five engines scored · one-time, yours to keep · your Scorecard back in minutes.
33/100across all five engines
Named in about a third of high-intent searches. The newest channel, and the widest open.
Dana, near Detroit. Three sinus infections this year, no doctor in mind yet. This is how a patient finds care now, and the moments where your practice is won or lost.
| The moment | What Dana does | What decides who she sees | Where the Workup reads it |
|---|---|---|---|
| 1 · Symptom | Three sinus infections this year. Something is not right.She decides to get help. |
Nothing yet. Every patient starts with a problem, not a practice name. | The questions we test are the real ones patients type. |
| 2 · Asks AI | Why do I keep getting sinus infections?The AI explains sinusitis and says: see an ENT. |
Whether the answers mention practices like yours while they explain. | All five engines, asked and scored. |
| 3 · Researches | Is balloon sinuplasty worth it?She reads what to expect. She is close to looking for a name. |
The pages, reviews, and profiles the engines can read and trust. | Your site, reviews, and listing signals, measured. |
| 4 · Finds a doctordecides it | Best ENT near Detroit for chronic sinusitis.She asks for a name. |
Her city, the exact question, and which practices the AI can find, read, and trust. | The Booking Simulation runs this exact moment. |
| 5 · The result | She books. With you, or with the practice that was named. | Named: she reads it, trusts it, books. Missed: she books elsewhere, and you never knew she was looking. | Named or missed on each engine, plus the fixes that change it. |
We asked one engine the question a real patient asks. This is exactly what came back, word for word.
The answer, verbatim
“For an ENT near Detroit, Michael Sherbin, D.O. & Associates in Mt. Clemens comes up; here’s their address and phone number. I don’t have much on what they treat or how patients rate them, so you may want to compare a few options.”
Engine: PerplexityScope: one engine of the five we scoreEdited: no
The good news: the practice is in the answer. But only as a listing. The AI has the phone number, not the story. And only two of the five engines surfaced this practice at all. The Workup shows you why, and what makes an engine recommend a practice instead of merely listing it.
A real ENT practice in Mt. Clemens, scored across all five engines. Here’s everything that came back.
You’re strong where it’s earned. Search your name in Mt. Clemens and you’re the first result, rated 4.9 stars. Locally, the demand already points at you.
On the AI channel you’re nearly absent. Across the five engines your name comes back about a third of the time. On Google’s AI Overview, the one most patients see, just once in eight.
Your AI Visibility score is 33 / 100. A competitor is recommended on most of the queries where you aren’t.
You: across the five engines, your row reads five different ways. General ENT, sinus, family ENT, allergy, blank. A brand the engines can’t place.
Competitor ENT A: one consistent story. Sinuplasty, sinuplasty, sinus surgery, sinuplasty, image-guided. That consensus is why it gets cited.
Sinus care is open in your metro. Pick one cluster to own and make every surface say the same thing about it.
One solid foundation, one real gap, one thing to tidy. The engines cite practices they can read cleanly and verify in more than one place.
No 30/60/90 here. Four honest fixes, three of them DIY. Do them in whatever order fits your week.
The questions your patients actually type, for your city and your specialty. Real phrasing, not marketing phrasing.
All five engines: ChatGPT, Claude, Gemini, Perplexity, and Google’s AI Overview. Plus the booking simulation, end to end.
What is holding you back: your website, your Google listing, your reviews. Named plainly, no mystery.
A clear Scorecard and the exact fixes to start this week, in order. Do them yourself or hand them off.
There are good tools for every part of this, and most practices need some of them. Here is the honest picture of where each one wins, and the one thing we do that none of them do.
DIY platforms
Tools you run
HubSpot, Wix, Squarespace: the website, the email engine, the CRM. Most practices genuinely need one. We are not a website builder and we do not host your site or send your campaigns.
They win on breadth, ongoing execution, and an owned contact list.
Medical agencies
Time on a retainer
Medical-aware and local-aware. That is real. But the product is time billed every month, and the one-time audit is built to convert you onto that retainer. We sell the diagnostic as the product, once.
They win on owning execution month after month, if that is what you want.
GEO / AI tools
A dashboard you rent
Profound, Otterly, Semrush AI: horizontal, self-serve, recurring. They hand a marketer metrics. None of them know what a medical practice is, model a local market, or simulate the booking path.
They win on continuous, national share-of-voice monitoring at scale.
Web Everything
One honest read, bought once
We do the integration once: AI-engine scoring, local competitor grounding, reviews, the booking simulation. Then we hand you a finished, written read of where you stand. A diagnostic you own, not a tool you operate.
We win on the one honest read of where an independent practice stands in AI and search.
If you need a site, that’s Wix. If you want execution forever, that’s an agency. If you’re a national brand, that’s Profound. We are the one honest read of where an independent practice stands in AI and search, bought once.
AI reads your website, your Google Business Profile, your reviews, your directory listings, and your structured data, then asks whether it can confidently recommend you. It rewards a clear specialty, a consistent name and address everywhere, real recent reviews, and content it can quote. It is not random, and it is not the same as Google ranking. We measure where you stand on each signal.
It depends on what is holding you back. Some fixes, like unblocking AI crawlers or correcting a mismatched listing, can change things in weeks. Others, like building review depth and authority, take a few months. The Workup tells you which gaps are quick and which are slower, so you can start with the ones that move first.
The free check asks one engine, Perplexity, one question: are you named today, yes or no. The $399 AI Visibility Workup asks all five: ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overview. It scores each, runs a patient booking simulation, and hands you a short list of do-now fixes. Your Scorecard comes back in minutes.
How to structure a page so AI engines actually cite it
AI visibility is not a mysterious new channel. It is retrieval, and retrieval rewards one boring page structure you can read straight off the mechanism.
Does ChatGPT recommend dermatologists? What decides who gets named
Patients now ask AI who to see about their skin, and the answer names only a few practices. What decides who gets named is more ordinary, and more claimable, than you would guess.
How patients choose an eye surgeon now
The highest-consideration patients in medicine now start with a question to an AI. Most eye practices are not in the answer yet, and that is the opportunity, not the problem.
Referred patients check AI now. Does it back you up?
The referral still starts the decision. A quick AI check now finishes it. Why the practices that are easy to verify keep their referrals, and how to become one of them.
One read, $399
“Most practices we scan are invisible to AI. That is not a failure, it is just new, and it is fixable.” – Kenny Gimpert, Founder. The full five-engine Scorecard, the booking simulation, and the do-now fixes, in your inbox in minutes.
Delivered as a web Scorecard in minutes. The fix it most often points to is the AI FAQ Kit. hello@webeverything.com